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Consumer behaviour
241
Konsumentenverhalten
241
Marketing management
82
Marketingmanagement
82
Brand management
69
Markenführung
69
Beziehungsmarketing
56
Brand image
56
Markenimage
56
Relationship marketing
56
Internet marketing
34
Online-Marketing
32
Brand
30
Markenartikel
30
Social Web
28
Social web
28
Advertising effects
25
Werbewirkung
25
Einzelhandel
22
Marketing
22
Retail trade
22
Customer satisfaction
21
Kundenzufriedenheit
21
Dienstleistungsqualität
20
Service quality
20
Environmental consciousness
17
Umweltbewusstsein
17
Advertising
16
Online retailing
16
Online-Handel
16
Werbung
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Green marketing
14
India
14
Indien
14
International marketing
14
Internationales Marketing
14
USA
14
United States
14
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1
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Article
314
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7
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320
Aufsatz in Zeitschrift
320
Case study
7
Fallstudie
7
Collection of articles of several authors
6
Sammelwerk
6
Systematic review
1
Übersichtsarbeit
1
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English
321
Author
All
Phau, Ian
9
Arli, Denni
5
Sharma, Piyush
5
Casidy, Riza
4
Kumar, Prashant
4
Bang, Nguyen
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Grace, Debra
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Leckie, Civilai
3
Ross, Mitchell
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Simkin, Lyndon
3
Sivakumaran, Bharadhwaj
3
Thaichon, Park
3
Wang, Bo
3
Ardley, Barry
2
Brennan, Ross
2
Caemmerer, Barbara
2
Chikweche, Tendai
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fearne, Andrew P.
2
Fernando, Angeline Gautami
2
Gabrielli, Veronica
2
Gaur, Sanjaya Singh
2
Harker, Michael
2
Hudson, Simon
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Luce, Fernando Bins
2
Melewar, T. C.
2
Merrilees, Bill
2
Perin, Marcelo Gattermann
2
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Marketing intelligence & planning
Journal of business research : JBR
2,373
Journal of retailing and consumer services
1,983
International journal of consumer studies
771
International journal of hospitality management
758
Psychology & marketing
698
SpringerLink / Bücher
665
NBER working paper series
600
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
Working paper / National Bureau of Economic Research, Inc.
518
European journal of marketing : EJM
507
NBER Working Paper
463
Management science : journal of the Institute for Operations Research and the Management Sciences
447
Asia Pacific journal of marketing and logistics
434
Journal of marketing management : MM
422
Journal of marketing research : JMR
420
Journal of marketing communications
418
Journal of marketing
415
The journal of product & brand management
414
Industrial marketing management : the international journal for industrial and high-tech firms
410
The journal of brand management : an international journal
402
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
396
Journal of the Academy of Marketing Science
385
Journal of strategic marketing
380
Journal of advertising research
362
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Marketing letters : a journal of research in marketing
336
Journal of international consumer marketing
335
Journal of travel and tourism marketing
335
Journal of business ethics : JOBE
326
Journal of retailing
326
Cogent business & management
325
Journal of global marketing
318
Tourism management : research, policies, practice
317
International journal of retail & distribution management
305
Journal of fashion marketing and management
302
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
297
International journal of advertising : the review of marketing communications
296
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ECONIS (ZBW)
321
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321
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1
Institutional theory and
international
market selction for direct selling
Ragland, Charles B.
;
Brouthers, Lance Eliot
;
Widmier, …
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
Saved in:
2
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
3
An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10009611634
Saved in:
4
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
5
Managed earnings : the negative impact of marketer's discretionary
advertising
expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
6
"Wow! It's cool" : the meaning of coolness in marketing
Rahman, Kaleel
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 620-638
Persistent link: https://www.econbiz.de/10010226619
Saved in:
7
Affective factors influencing responses to
international
brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
8
Consumer responses to covert
advertising
in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
9
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
10
Self-regulatory focus and
advertising
effectiveness
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 612-632
Persistent link: https://www.econbiz.de/10011381699
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