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Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha; Malhotra, Naresh K. - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
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Future of research in marketing in emerging economies
Malhotra, Naresh K. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009751829
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Marketing innovation: a resource-based view of international and local firms
Gupta, Suraksha; Malhotra, Naresh - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010121858
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Number 4 - Market research for the new millennium - Marketing research in the new millennium: Emerging issues and trends
Hill, Jimmy; Kling, Nathan D.; Malhotra, Naresh K.; … - In: Marketing intelligence & planning 19 (2001) 4, pp. 216-235
Persistent link: https://www.econbiz.de/10006977704