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Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah - In: Marketing intelligence & planning 33 (2015) 5, pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
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Re-branding the Nigerian Professional Football Leauge : open play or dead ball?
Madichie, Nnamdi O. - In: Marketing intelligence & planning 34 (2016) 2, pp. 256-280
Persistent link: https://www.econbiz.de/10011569502
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Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni; Rundle-Thiele, Sharyn; Lasmono, Hari - In: Marketing intelligence & planning 33 (2015) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
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An enactment theory perspective of corporate social responsibility and public relations
Yudarwati, Gregoria Arum; Tjiptono, Fandy - In: Marketing intelligence & planning 35 (2017) 5, pp. 626-640
Persistent link: https://www.econbiz.de/10011774627
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.; Melewar, T. C. - In: Marketing intelligence & planning 29 (2011) 2, pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
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Developing an environmental corporate reputation on the internet
Gurǎu, Cǎlin - In: Marketing intelligence & planning 31 (2013) 5, pp. 522-357
Persistent link: https://www.econbiz.de/10010127910
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Building a unique online corporate identity
Abdullah, Zulhamri; Nordin, Shahrina Md; Yuhanis Abdul Aziz - In: Marketing intelligence & planning 31 (2013) 5, pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
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The role of the stakeholder perspective in measuring corporate reputation
Puncheva-Michelotti, Petya; Michelotti, Marco - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 249-274
Persistent link: https://www.econbiz.de/10003989420
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How do CSR disclosures facilitate knowledge-sharing behaviors?
Liu, Xiaoping; He, Hong - In: Marketing intelligence & planning 40 (2022) 3, pp. 328-343
Persistent link: https://www.econbiz.de/10013172961