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~isPartOf:"Marketing intelligence & planning"
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Consumer Attitudes, Willingnes...
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Consumer behaviour
241
Konsumentenverhalten
241
Brand management
61
Markenführung
61
Beziehungsmarketing
55
Relationship marketing
55
Brand image
52
Markenimage
52
Marketing
46
Brand
29
Markenartikel
29
Marketing management
28
Marketingmanagement
28
Internet marketing
26
Social Web
26
Social web
26
Online-Marketing
25
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Dienstleistungsqualität
17
Environmental consciousness
17
Service quality
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
USA
15
United States
15
Emotion
14
Advertising
13
Viral marketing
13
Virales Marketing
13
Confidence
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Green marketing
12
India
12
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159
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1
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Article
268
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12
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Article in journal
278
Aufsatz in Zeitschrift
278
Collection of articles of several authors
10
Sammelwerk
10
Case study
2
Fallstudie
2
Festschrift
2
Systematic review
1
Übersichtsarbeit
1
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Language
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English
280
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Phau, Ian
8
Arli, Denni
5
Brennan, Ross
5
Sharma, Piyush
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Thaichon, Park
3
Wang, Bo
3
Chikweche, Tendai
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Dobele, Angela
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Harker, Michael
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Merrilees, Bill
2
Paliwoda, Stanley J.
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Ratten, Vanessa
2
Ross, Mitchell
2
Santini, Fernando de Oliveira
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Simkin, Lyndon
2
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Marketing intelligence & planning
Journal of business research : JBR
2,109
Journal of retailing and consumer services
1,939
European Journal of Marketing
803
International journal of consumer studies
777
International journal of hospitality management
727
SpringerLink / Bücher
700
Psychology & marketing
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
523
Journal of Food Distribution Research
485
Journal of Consumer Marketing
456
Working paper / National Bureau of Economic Research, Inc.
446
European journal of marketing : EJM
420
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
404
NBER Working Paper
387
Management science : journal of the Institute for Operations Research and the Management Sciences
386
Journal of marketing management : MM
370
Journal of marketing research : JMR
363
The journal of brand management : an international journal
360
Journal of marketing
348
Marketing Intelligence & Planning
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of the Academy of Marketing Science
336
Journal of travel and tourism marketing
333
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
323
Journal of international consumer marketing
323
Amber Waves
320
Journal of marketing communications
312
Tourism management : research, policies, practice
311
Journal of retailing
310
Cogent business & management
308
Marketing letters : a journal of research in marketing
308
Journal of Agricultural and Applied Economics
298
International Journal of Retail & Distribution Management
297
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
293
Journal of business ethics : JOBE
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
The journal of consumer marketing
290
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ECONIS (ZBW)
280
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1
Marketing
empowerment and exclusion in the information age
Saren, Michael
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
Saved in:
2
Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming
;
Finn, Adam
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Saved in:
3
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
4
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
5
Eliciting positive social change :
marketing
's capacity to drive prosocial behaviours
O'Cass, Aron
;
Griffin, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 825-843
Persistent link: https://www.econbiz.de/10011447637
Saved in:
6
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports
marketing
segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
7
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
8
Customer relationship oriented
marketing
practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
Saved in:
9
Marketing
responsibility in an era of economic and climactic challange
Borland, Helen
;
Paliwoda, Stanley J.
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 49-62
Persistent link: https://www.econbiz.de/10009006843
Saved in:
10
Critical vision in a challenged world
Hastings, Gerard
;
Sugden, Roger
;
Grindle, Mark
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 30-38
Persistent link: https://www.econbiz.de/10009006855
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