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Marketing empowerment and exclusion in the information age
Saren, Michael - In: Marketing intelligence & planning 29 (2011) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
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Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming; Finn, Adam - In: Marketing intelligence & planning 31 (2013) 6, pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri; Sucherly, Sucherly; Siringoringo, Hotniar - In: Marketing intelligence & planning 32 (2014) 5, pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
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Eliciting positive social change : marketing's capacity to drive prosocial behaviours
O'Cass, Aron; Griffin, Deborah - In: Marketing intelligence & planning 33 (2015) 5, pp. 825-843
Persistent link: https://www.econbiz.de/10011447637
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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How do e-stores grow their market share?
Klepek, Martin; Kvíčala, Daniel - In: Marketing intelligence & planning 40 (2022) 8, pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
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Customer relationship oriented marketing practices in SMEs
Reijonen, Helen; Laukkanen, Tommi - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
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Marketing responsibility in an era of economic and climactic challange
Borland, Helen; Paliwoda, Stanley J. - In: Marketing intelligence & planning 29 (2011) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10009006843
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Critical vision in a challenged world
Hastings, Gerard; Sugden, Roger; Grindle, Mark - In: Marketing intelligence & planning 29 (2011) 1, pp. 30-38
Persistent link: https://www.econbiz.de/10009006855