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Marketing management
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Marketing intelligence & planning
SpringerLink / Bücher
3,508
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663
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Industrial marketing management : the international journal for industrial and high-tech firms
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essentials
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218
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212
Management Decision
211
Marketing Intelligence & Planning
209
Journal of Food Distribution Research
208
European journal of marketing : EJM
188
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176
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175
Neue betriebswirtschaftliche Forschung : Nbf
173
Economics Papers from University Paris Dauphine
164
Management science : journal of the Institute for Operations Research and the Management Sciences
161
European research studies
156
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
156
Journal of the Academy of Marketing Science
152
DUV / Wirtschaftswissenschaft
149
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146
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145
Management Science
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The journal of business & industrial marketing
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Journal of business ethics : JOBE
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Journal of Agricultural and Applied Economics
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Hamburger Schriften zur Marketingforschung
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Wirtschaftswissenschaft
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1
The planning and implementation of integrated
marketing
communications
Caemmerer, Barbara
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 524-538
Persistent link: https://www.econbiz.de/10009526339
Saved in:
2
Marketing
cases
Harker, Michael
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009526345
Saved in:
3
Marketing
perceptions and business performance : implications for
marketing
education?
Helgesen, Øyvind
;
Nesset, Erik
;
Voldsund, Terje
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10009526390
Saved in:
4
Is diffusion of
marketing
competence necessary for a market orientation? : a comparative investigation of
marketing
managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
5
Simulated test
marketing
in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
6
Marketing
at the bottom of pyramid: market attractiveness and strategic requirements
Chikweche, Tendai
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 764-787
Persistent link: https://www.econbiz.de/10010227505
Saved in:
7
Marketing
strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
8
Marketing
cases : learning from
marketing
practice
Harker, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384793
Saved in:
9
Reputation orientation : improving
marketing
performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
10
The
marketing
manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
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