//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Designing a positive image : c...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
103
Markenführung
103
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
66
Markenimage
66
Brand
37
Markenartikel
37
Beziehungsmarketing
32
Relationship marketing
32
Corporate Social Responsibility
26
Corporate social responsibility
26
Corporate reputation
17
Firmenimage
17
Internet marketing
17
Online-Marketing
17
Social Web
16
Social web
16
Advertising effects
10
Werbewirkung
10
Brand loyalty
9
Designation of origin
9
Herkunftsbezeichnung
9
Marketing management
9
Marketingmanagement
9
Public relations
9
Öffentlichkeitsarbeit
9
Confidence
8
Customer integration
8
Kundenintegration
8
Stakeholder
8
Vertrauen
8
Brand architecture
7
Corporate culture
7
Emerging economies
7
Reputation
7
Schwellenländer
7
Social media
7
Unternehmenskultur
7
Brand awareness
6
more ...
less ...
Online availability
All
Undetermined
79
Free
2
Type of publication
All
Article
133
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
136
Aufsatz in Zeitschrift
136
Case study
5
Fallstudie
5
Collection of articles of several authors
3
Sammelwerk
3
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
136
Author
All
Phau, Ian
4
Melewar, T. C.
3
Bang, Nguyen
2
Gaur, Sanjaya Singh
2
Guercini, Simone
2
Kumar, Vikas
2
Leckie, Civilai
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Woodside, Arch G.
2
Abdeen, Afra
1
Abdullah, Zulhamri
1
Abratt, Russell
1
Agarwal, Sharad
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Alharthi Rami Hashem E
1
Ali, Qadir
1
Ali, Sharafat
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Arli, Denni
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartholmé, Roland H.
1
Bartsch, Silke
1
Bengtsson, Maria
1
Benn, Shaun
1
Biedenbach, Galina
1
Borzekowski, Dina
1
Bravo, Rafael
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business ethics : JOBE
1,412
Journal of business research : JBR
981
SpringerLink / Bücher
621
The journal of brand management : an international journal
609
Corporate social responsibility and environmental management
571
Journal of Business Ethics
442
The journal of product & brand management
397
Business strategy and the environment
365
Journal of retailing and consumer services
358
Business & society
297
Springer eBook Collection
249
Journal of business ethics : JBE
243
International journal of hospitality management
220
Finance research letters
196
Cogent business & management
191
Corporate reputation review : an international journal
179
Industrial marketing management : the international journal for industrial and high-tech firms
165
European journal of marketing : EJM
161
Journal of marketing communications
152
Psychology & marketing
138
Management-Reihe Corporate Social Responsibility
133
Corporate communications : an international journal
131
Journal of strategic marketing
127
Asia Pacific journal of marketing and logistics
123
Journal of marketing management : MM
122
Corporate governance : the international journal for effective board performance
120
Business ethics : a European review
114
Business ethics quarterly : the journal of the Society for Business Ethics
113
Tourism management : research, policies, practice
113
Journal of sustainable finance & investment
112
Journal of the Academy of Marketing Science
110
Business horizons
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Research
107
Technological forecasting & social change : an international journal
107
European research studies
105
International journal of contemporary hospitality management
103
Administrative Sciences : open access journal
96
International journal of production economics
94
more ...
less ...
Source
All
ECONIS (ZBW)
136
Showing
1
-
10
of
136
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
2
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
3
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
4
Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
5
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
6
Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni
;
Rundle-Thiele, Sharyn
;
Lasmono, Hari
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
Saved in:
7
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
8
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
9
Building a unique online corporate identity
Abdullah, Zulhamri
;
Nordin, Shahrina Md
;
Yuhanis Abdul Aziz
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
Saved in:
10
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->