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Brand image
88
Markenimage
88
Brand management
70
Markenführung
70
Consumer behaviour
61
Konsumentenverhalten
61
Brand
37
Markenartikel
37
Beziehungsmarketing
18
Relationship marketing
18
Internet marketing
14
Online-Marketing
13
Advertising effects
12
Werbewirkung
12
Social Web
11
Social web
11
Designation of origin
9
Herkunftsbezeichnung
9
Brand loyalty
8
Corporate reputation
7
Firmenimage
7
Brand equity
6
China
6
Destination management
6
Destinationsmanagement
6
Marketing management
6
Marketingmanagement
6
Brand awareness
5
Confidence
5
Online retailing
5
Online-Handel
5
Vertrauen
5
Brand attitude
4
Brand trust
4
Customer integration
4
E-commerce
4
Electronic Commerce
4
Emotion
4
Firm performance
4
International marketing
4
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Undetermined
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Sammelwerk
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English
93
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Chandrasekar, Kalpana
2
Hollebeek, Linda D.
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Phau, Ian
2
Rahman, Zillur
2
Rehman, Varisha
2
Abdullah, Zulhamri
1
Abubakar, Abubakar Mohammed
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Akoğlu, Halil Erdem
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Bakshi, Madhupa
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Baoku, Li
1
Bapat, Dhananjay
1
Barrett, Nigel J.
1
Bartsch, Silke
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Brito, Eliane Pereira Zamith
1
Byon, Kevin K.
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
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Marketing intelligence & planning
Journal of business research : JBR
495
The journal of brand management : an international journal
342
The journal of product & brand management
307
Journal of retailing and consumer services
251
International journal of Islamic and Middle Eastern finance and management
242
Malaysian journal of economic studies
207
MPRA Paper
182
International journal of economics and financial issues : IJEFI
179
Kajian ekonomi Malaysia : journal of the Malaysian Economic Association
146
Cogent business & management
139
Psychology & marketing
139
Humanomics
138
Journal of Islamic marketing
137
Asia Pacific journal of marketing and logistics
128
SpringerLink / Bücher
128
Tourism management : research, policies, practice
122
Pacific-Basin finance journal
115
International Journal of Energy Economics and Policy : IJEEP
111
International journal of economics and finance
111
European journal of marketing : EJM
109
Journal of travel and tourism marketing
107
Journal of Islamic accounting and business research
98
Journal of marketing communications
95
International journal of hospitality management
91
Journal of Asian finance, economics and business : JAFEB
87
Journal of Islamic accounting and business research : JIABR
86
Journal of Islamic marketing : JIMA
83
The Singapore economic review : journal of the Economic Society of Singapore and the Department of Economics, National University of Singapore
83
ISRA international journal of islamic finance
81
Journal of international consumer marketing
81
International Journal of Bank Marketing
80
Asian Review of Accounting
78
International Journal of Islamic and Middle Eastern Finance and Management
78
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
76
Applied economics
75
Jurnal ekonomi Malaysia
75
Islamic economic studies
74
Journal of strategic marketing
73
The journal of consumer marketing
73
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ECONIS (ZBW)
93
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1
Building a unique online corporate identity
Abdullah, Zulhamri
;
Nordin, Shahrina Md
;
Yuhanis Abdul Aziz
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
Saved in:
2
The role of interaction quality and switching costs in premium banking services
Laksamana, Patria
;
Wong, David
;
Kingshott, Russel P. J.
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10009760664
Saved in:
3
Market orientation in Islamic banks : a qualitative approach
Zebal, Mostaque Ahmed
;
Saber, Hussein M.
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 495-527
Persistent link: https://www.econbiz.de/10010385839
Saved in:
4
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
Saved in:
5
Development of a scale measuring destination image
Byon, Kevin K.
;
Zhang, James J.
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 508-532
Persistent link: https://www.econbiz.de/10008652215
Saved in:
6
The importance of destination image analysis to UK rural tourism
Greaves, Nicola
;
Skinner, Heather
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 486-507
Persistent link: https://www.econbiz.de/10008652216
Saved in:
7
Brand image assessment : international visitors' perceptions of Cape Town
Prayag, Girish
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10008652218
Saved in:
8
Brand loyalty in emerging markets
Nguyen, Tho D.
;
Barrett, Nigel J.
;
Miller, Kenneth E.
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 222-232
Persistent link: https://www.econbiz.de/10009156895
Saved in:
9
Martas precision slides : branding in international markets
Shukla, Paurav
;
Hogan, Steve
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 539-548
Persistent link: https://www.econbiz.de/10009526338
Saved in:
10
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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