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Country of origin vs. consumer...
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Consumer behaviour
276
Konsumentenverhalten
276
Brand management
89
Markenführung
89
Brand image
88
Markenimage
88
Beziehungsmarketing
61
Relationship marketing
61
Brand
41
Markenartikel
41
Internet marketing
37
Online-Marketing
36
Social Web
35
Social web
35
Advertising effects
31
Werbewirkung
31
Customer satisfaction
26
Kundenzufriedenheit
26
Einzelhandel
25
Retail trade
25
Online retailing
24
Online-Handel
24
Dienstleistungsqualität
20
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20
Marketing management
19
Marketingmanagement
19
Environmental consciousness
17
Umweltbewusstsein
17
Emotion
16
Customer integration
15
Kundenintegration
15
Advertising
14
Designation of origin
14
Herkunftsbezeichnung
14
Corporate Social Responsibility
13
Corporate social responsibility
13
E-commerce
13
India
13
Indien
13
Luxury goods
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Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Grace, Debra
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Ladeira, Wagner Junior
3
Leckie, Civilai
3
Roy, Rajat
3
Santini, Fernando de Oliveira
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Thaichon, Park
3
Wang, Bo
3
Bala, Pradip Kumar
2
Bandyopadhyay, Nirmalya
2
Barari, Mojtaba
2
Behera, Rajat Kumar
2
Brennan, Ross
2
Chandrasekar, Kalpana
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Gbadamosi, Ayantunji
2
Japutra, Arnold
2
Jebarajakirthy, Charles
2
Kaushal, Vikrant
2
Kumar, Sushant
2
Kumar, Vikas
2
Lim, Ming
2
Lobo, Antonio
2
Maseeh, Haroon Iqbal
2
Merrilees, Bill
2
Mishra, Sita
2
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Marketing intelligence & planning
Journal of business research : JBR
2,106
Journal of retailing and consumer services
1,951
International journal of consumer studies
768
International journal of hospitality management
742
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
NBER working paper series
524
The journal of brand management : an international journal
483
The journal of product & brand management
458
Working paper / National Bureau of Economic Research, Inc.
442
Asia Pacific journal of marketing and logistics
410
European Journal of Marketing
402
SpringerLink / Bücher
401
Journal of travel and tourism marketing
391
NBER Working Paper
386
European journal of marketing : EJM
383
Tourism management : research, policies, practice
383
Journal of Consumer Marketing
380
Journal of marketing research : JMR
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of marketing management : MM
334
Journal of international consumer marketing
326
Journal of marketing communications
319
Journal of retailing
314
Cogent business & management
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of marketing
307
Marketing letters : a journal of research in marketing
305
Journal of the Academy of Marketing Science
303
Journal of fashion marketing and management
301
International journal of retail & distribution management
300
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
298
The international review of retail, distribution and consumer research
296
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
284
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
278
International journal of contemporary hospitality management
275
International Journal of Retail & Distribution Management
269
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ECONIS (ZBW)
307
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1
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
2
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
3
Branding and product evaluation across Chinese regions
Tam, Charles Chin Chiu
;
Elliott, Greg
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10009384857
Saved in:
4
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
5
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
6
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
7
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
8
Country image as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
9
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
10
The influence of social class on the perceptions of country of origin : national brands produced in overseas locations
Miranda, Mario Joseph
;
Parkvethee, Narissara
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10010340511
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