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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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Branding and product evaluation across Chinese regions
Tam, Charles Chin Chiu; Elliott, Greg - In: Marketing intelligence & planning 29 (2011) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10009384857
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Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
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Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri; Sucherly, Sucherly; Siringoringo, Hotniar - In: Marketing intelligence & planning 32 (2014) 5, pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
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Affective factors influencing responses to international brand alliances
Shi, Tiebing; Guang, Tian; Tu, Zhiling; Lim, Chi Lo - In: Marketing intelligence & planning 40 (2022) 5, pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
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Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima; Chaudhuri, Himadri Roy - In: Marketing intelligence & planning 32 (2014) 5, pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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Brand names and global positioning
Ranchhod, Ashok; Gurău, Călin; Marandi, Ebi - In: Marketing intelligence & planning 29 (2011) 4, pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
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Country image as a nation-branding tool
Hakala, Ulla; Lemmetyinen, Arja; Kantola, Satu-Päivi - In: Marketing intelligence & planning 31 (2013) 5, pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
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Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed; Zhang, Jian; Eid, Riyad - In: Marketing intelligence & planning 42 (2024) 1, pp. 120-148
Persistent link: https://www.econbiz.de/10014469243