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Consumer behaviour
241
Konsumentenverhalten
241
Brand management
103
Markenführung
103
Brand image
80
Markenimage
80
Beziehungsmarketing
59
Relationship marketing
59
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38
Markenartikel
38
Internet marketing
31
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31
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31
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30
Customer satisfaction
25
Kundenzufriedenheit
25
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24
Marketingmanagement
24
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23
Werbewirkung
23
Einzelhandel
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Environmental consciousness
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Emerging economies
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Schwellenländer
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Customer integration
14
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Phau, Ian
9
Sharma, Piyush
6
Arli, Denni
5
Casidy, Riza
4
Bang, Nguyen
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Grace, Debra
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Anning-Dorson, Thomas
2
Brennan, Ross
2
Chikweche, Tendai
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Gaur, Sanjaya Singh
2
Gbadamosi, Ayantunji
2
Griffith, Denni Arli
2
Guercini, Simone
2
Jebarajakirthy, Charles
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lim, Ming
2
Lobo, Antonio
2
Luce, Fernando Bins
2
Maseeh, Haroon Iqbal
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
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Marketing intelligence & planning
Journal of business research : JBR
2,434
Journal of retailing and consumer services
1,996
International journal of consumer studies
779
International journal of hospitality management
779
SpringerLink / Bücher
776
Psychology & marketing
729
The journal of brand management : an international journal
703
NBER working paper series
648
Journal of consumer research : JCR ; an interdisciplinary bimonthly
623
Working paper / National Bureau of Economic Research, Inc.
553
The journal of product & brand management
512
NBER Working Paper
489
Management science : journal of the Institute for Operations Research and the Management Sciences
472
Journal of marketing research : JMR
469
European journal of marketing : EJM
445
Asia Pacific journal of marketing and logistics
432
The journal of product innovation management : an international publication of the Product Development & Management Association
419
Tourism management : research, policies, practice
416
Journal of marketing
409
Journal of marketing management : MM
394
Journal of travel and tourism marketing
392
Technological forecasting & social change : an international journal
384
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
380
Industrial marketing management : the international journal for industrial and high-tech firms
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Journal of retailing
344
Marketing letters : a journal of research in marketing
341
Journal of marketing communications
339
Journal of fashion marketing and management
338
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
337
Journal of the Academy of Marketing Science
336
Journal of international consumer marketing
334
Cogent business & management
331
International journal of production research
318
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
310
Journal of business ethics : JOBE
303
The journal of consumer marketing
302
The international review of retail, distribution and consumer research
301
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ECONIS (ZBW)
309
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309
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1
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
2
Luxury
brand
commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
3
Organisational culture and the creation of
brand
identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
4
Green
brand
benefits and their influence on
brand
loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
5
Impact of online advertising on adolescent's
brand
attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
6
Effect of game-interactivity and congruence on presence and
brand
attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
7
Gen Y-ers’
brand
loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
8
Environmental influences on pre-schooler’s understanding of
brand
symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
9
Customer
brand
co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
10
Determining the causal relationships that affect consumer-based
brand
equity : the mediating effect of
brand
loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
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