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~isPartOf:"Marketing intelligence & planning"
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Consumer behaviour
105
Konsumentenverhalten
105
Brand management
103
Markenführung
103
Relationship marketing
99
Beziehungsmarketing
97
Brand image
66
Markenimage
66
Internet marketing
47
Online-Marketing
45
Social Web
43
Social web
43
Brand
37
Markenartikel
37
Dienstleistungsqualität
22
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22
Customer satisfaction
21
Kundenzufriedenheit
21
Marketing management
18
Marketingmanagement
18
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Werbewirkung
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Kundenintegration
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Online-Handel
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11
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11
Brand equity
10
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9
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Phau, Ian
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Leckie, Civilai
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Das, Kallol
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Lim, Ming
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Luce, Fernando Bins
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Merrilees, Bill
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Mysen, Tore
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Omkar Dastane
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Aini Aman
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Marketing intelligence & planning
Journal of business research : JBR
1,524
Journal of retailing and consumer services
965
SpringerLink / Bücher
756
The journal of brand management : an international journal
590
Industrial marketing management : the international journal for industrial and high-tech firms
549
International journal of hospitality management
445
The journal of product & brand management
413
Technological forecasting & social change : an international journal
296
Psychology & marketing
283
Journal of strategic marketing
282
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
281
Tourism management : research, policies, practice
274
Journal of the Academy of Marketing Science
262
The journal of services marketing
262
International journal of internet marketing and advertising : IJIMA
260
Journal of marketing
249
The service industries journal
244
Springer eBook Collection
243
The journal of business & industrial marketing
241
Journal of marketing management : MM
240
Journal of travel and tourism marketing
238
European journal of marketing : EJM
234
Journal of marketing communications
230
Asia Pacific journal of marketing and logistics
223
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
223
Management science : journal of the Institute for Operations Research and the Management Sciences
213
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
208
Information systems research : ISR
207
International journal of contemporary hospitality management
206
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
203
Cogent business & management
200
Journal of advertising research
197
Journal of hospitality marketing & management
185
Business horizons
179
International journal of advertising : the review of marketing communications
177
Journal of retailing
175
International journal of electronic customer relationship management : IJECRM
166
European Journal of Marketing
165
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
163
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ECONIS (ZBW)
206
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1
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
2
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
3
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
4
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
5
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
6
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
7
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
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8
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
9
Understanding the role of social media in bank marketing
Mitic, Miljana
;
Kapulos, Alexandros
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
Saved in:
10
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
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