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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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How well do AACSB, AMBA and EQUIS manage their brands?
Miles, Morgan P.; Grimmer, Martin; Franklin, Geralyn McClure - In: Marketing intelligence & planning 34 (2016) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011459207
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Re-branding the Nigerian Professional Football Leauge : open play or dead ball?
Madichie, Nnamdi O. - In: Marketing intelligence & planning 34 (2016) 2, pp. 256-280
Persistent link: https://www.econbiz.de/10011569502
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Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa; Mishra, Prashant - In: Marketing intelligence & planning 35 (2017) 1, pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Luxury brand commitment : a study of Chinese consumers
Li, Ning; Robson, Andrew; Coates, Nigel - In: Marketing intelligence & planning 32 (2014) 7, pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei; Jones, Richard Gyrd; Grace, Debra - In: Marketing intelligence & planning 33 (2015) 3, pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
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Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini - In: Marketing intelligence & planning 33 (2015) 3, pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
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Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina; Ghose, Kamal - In: Marketing intelligence & planning 33 (2015) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10010528570