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Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Ramanathan, Jayasankar; Velayudhan, Sanal Kumar - In: Marketing intelligence & planning 35 (2017) 7, pp. 877-891
Persistent link: https://www.econbiz.de/10011798060
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Expansion strategies for online brands going offline
Bravo, Rafael; Iversen, Nina M.; Pina, José M. - In: Marketing intelligence & planning 29 (2011) 2, pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
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The impact of customer-company identification on consumer reactions to new corporate initiatives : the case of brand extensions
Ashraf, Rohail; Merunka, Dwight - In: Marketing intelligence & planning 31 (2013) 5, pp. 489-507
Persistent link: https://www.econbiz.de/10010127916
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Martas precision slides : branding in international markets
Shukla, Paurav; Hogan, Steve - In: Marketing intelligence & planning 27 (2009) 4, pp. 539-548
Persistent link: https://www.econbiz.de/10009526338
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei; Jones, Richard Gyrd; Grace, Debra - In: Marketing intelligence & planning 33 (2015) 3, pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
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Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini - In: Marketing intelligence & planning 33 (2015) 3, pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
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Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta - In: Marketing intelligence & planning 33 (2015) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
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Brand, identity and corporate reputation
Lim, Ming (contributor) - 2014
Persistent link: https://www.econbiz.de/10011326359