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"Lights, camera, action...!" : marketing film locations to Hollywood
Hudson, Simon; Tung, Vincent Wing Sun - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 188-205
Persistent link: https://www.econbiz.de/10003989406
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International Committee of the Red Cross : emblems of humanity
Torres, Ann M. - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
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SME practice torwards integrated marketing communications
Gabrielli, Veronica; Balboni, Bernardo - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 275-290
Persistent link: https://www.econbiz.de/10003989421
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The organizational roles of marketing and marketing managers
Gök, Osman; Hacioglu, Gungor - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 291-309
Persistent link: https://www.econbiz.de/10003989425
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Complementary and alternative medicine : shaping a marketing research agenda
Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 349-364
Persistent link: https://www.econbiz.de/10003989434
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Dancing with macro-boycotters : the case of Arla Foods
Abosag, Ibrahim - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 365-373
Persistent link: https://www.econbiz.de/10003989437
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Visibility and involvement in effective arts marketing
Lange, Candy - In: Marketing intelligence & planning 28 (2010) 5, pp. 650-668
Persistent link: https://www.econbiz.de/10008651748
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The Nigerian movie industry "Nollywood" : a nearly perfect marketing case study
Madichie, Nnamdi O. - In: Marketing intelligence & planning 28 (2010) 5, pp. 625-649
Persistent link: https://www.econbiz.de/10008651749
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The impact of internal and external market orientation on performance in local public organisations
Rodrigues, Ana Paula; Pinho, José Carlos - In: Marketing intelligence & planning 30 (2012) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10009570866
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The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar; Hart, Susan - In: Marketing intelligence & planning 30 (2012) 2, pp. 250-265
Persistent link: https://www.econbiz.de/10009570956