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Fee or free? : how much to add on for an add-on
Fruchter, Gila E.; Gerstner, Eitan; Dobson, Paul - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10009125071
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Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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The role of position, type, and combination of sound symbolism imbeds in brand names
Klink, Richard R.; Wu, Lan - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius; Schnittka, Oliver - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
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Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; Mullet, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
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Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership
Janssen, Denise M.; Paas, Leonard J. - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
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What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone; Lockshin, Larry; Louviere, Jordan - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 335-350
Persistent link: https://www.econbiz.de/10008796182