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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Theorie"
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Brand image
Experiment
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Consumer behaviour
292
Konsumentenverhalten
292
Brand management
70
Markenführung
70
Markenimage
61
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
45
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45
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Entscheidung unter Unsicherheit
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96
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Klink, Richard R.
3
Ahuvia, Aaron
2
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2
Batra, Rajeev
2
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2
Dens, Nathalie
2
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2
Gunasti, Kunter
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2
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2
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2
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2
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2
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2
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2
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2
Russell, Cristel
2
Russell, Dale
2
Sattler, Henrik
2
Trump, Rebecca K.
2
Völckner, Franziska
2
Wu, Lan
2
Yoon, Carolyn
2
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1
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1
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Athaide, Gerard A.
1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
621
The journal of brand management : an international journal
351
Journal of retailing and consumer services
335
The journal of product & brand management
325
Psychology & marketing
187
SpringerLink / Bücher
164
NBER working paper series
133
European journal of marketing : EJM
132
Journal of consumer research : JCR ; an interdisciplinary bimonthly
132
Management science : journal of the Institute for Operations Research and the Management Sciences
131
Gabler Edition Wissenschaft
129
Tourism management : research, policies, practice
126
Journal of travel and tourism marketing
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
International journal of hospitality management
115
Journal of economic behavior & organization : JEBO
115
Working paper / National Bureau of Economic Research, Inc.
115
Asia Pacific journal of marketing and logistics
113
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
111
Journal of marketing research : JMR
109
NBER Working Paper
106
Journal of marketing communications
105
European journal of operational research : EJOR
95
Marketing intelligence & planning
93
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
91
Europäische Hochschulschriften / 5
89
Journal of economic psychology : research in economic psychology and behavioral economics
88
Journal of the Academy of Marketing Science
87
Discussion paper / Centre for Economic Policy Research
86
Journal of marketing
85
CESifo working papers
82
Journal of international consumer marketing
80
The journal of consumer marketing
78
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of strategic marketing
76
International journal of consumer studies
75
International journal of industrial organization
75
Marketing : ZFP ; journal of research and management
74
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ECONIS (ZBW)
96
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1
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
2
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
3
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
4
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
5
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
6
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
7
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Ko, Dongwoo
;
Seo, Yuri
;
Jung, Sang-Uk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011312156
Saved in:
8
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
9
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
10
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
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