//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Pricing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effects of food neophobia...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Pricing strategy
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
41
Werbewirkung
41
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Perception
16
Wahrnehmung
16
Internet marketing
15
Online-Marketing
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
USA
12
United States
12
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Conference paper
1
Konferenzbeitrag
1
Language
All
English
13
Author
All
Barone, Michael J.
2
Winterich, Karen Page
2
Aspara, Jaakko
1
Blanchard, Simon J.
1
Bonatti, Alessandro
1
Coulter, Keith S.
1
Dey, Dipak
1
Garvey, Aaron M.
1
Ghose, Anindya
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Heravi, Saeed M.
1
Isojärvi, Jyrki
1
Jiang, Baojun
1
Johnen, Marius
1
Kaufmann, Katharina
1
Kim, Ju-Young
1
Kulow, Katina
1
Lambrecht, Anja
1
Li, Xingbo
1
Lyle, Keith B.
1
Morgan, Peter
1
Movarrei, Reza
1
Pancras, Joseph
1
Ratchford, Mark
1
Rühle, Alexander
1
Sayman, Serdar
1
Schnittka, Oliver
1
Spann, Martin
1
Srinivasan, Kannan
1
Stegemann, Manuel
1
Tian, Kun
1
Usman, Murat
1
Völckner, Franziska
1
Wang, Xia
1
Yan, Ji
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of revenue and pricing management
79
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of retailing and consumer services
64
Journal of business research : JBR
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
European journal of operational research : EJOR
39
International journal of industrial organization
36
Journal of retailing
33
The journal of product & brand management
31
Operations research
30
Manufacturing & service operations management : M & SOM
29
International journal of production economics
28
Discussion papers / CEPR
24
International journal of hospitality management
23
Journal of marketing
22
NBER working paper series
22
Information systems research : ISR
20
International journal of production research
20
Omega : the international journal of management science
19
Discussion paper / Centre for Economic Policy Research
17
Journal of the Academy of Marketing Science
16
NBER Working Paper
16
Economics letters
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Production and operations management : the flagship research journal of the Production and Operations Management Society
15
Working paper / National Bureau of Economic Research, Inc.
15
CESifo working papers
14
European journal of marketing : EJM
14
Applied economics
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Discussion paper
12
International journal of revenue management : IJRM
12
Journal of economics & management strategy : JEMS
12
Marketing science
12
Transportation research / E : an international journal
12
Discussion paper / Tinbergen Institute
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing research : JMR
11
Psychology & marketing
11
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perceptions of price (un)fairness in a channel context
Ratchford, Mark
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 343-353
Persistent link: https://www.econbiz.de/10010439201
Saved in:
2
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
3
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
4
Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model
Pancras, Joseph
;
Wang, Xia
;
Dey, Dipak
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 537-552
Persistent link: https://www.econbiz.de/10011537280
Saved in:
5
Pricing and persuasive advertising in a differentiated market
Jiang, Baojun
;
Srinivasan, Kannan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
Saved in:
6
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
7
The impact of buyer-seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
Kim, Ju-Young
;
Kaufmann, Katharina
;
Stegemann, Manuel
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 409-423
Persistent link: https://www.econbiz.de/10010439152
Saved in:
8
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
9
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
10
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->