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The effect of attribute-based and alternative-based processing on consumer choice in context
Jang, Jung Min; Yoon, Song-oh - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 511-524
Persistent link: https://www.econbiz.de/10011537276
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Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003774200
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Choice under restrictions
Botti, Simona; Broniarczyk, Susan; Häubl, Gerald; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
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Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy; Napal, Anish - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
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Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
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To seek variety or uniformity : the role of culture in consumers’ choice in a group setting
Yoon, Song-oh; Suk, Kwanho; Lee, Seon Min; Park, Eun Young - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10009125078
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Deriving joint space positioning maps from consumer preference ratings
DeSarbo, Wayne; Park, Joonwook; Rao, Vithala R. - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009125081
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An investigation into gambling purchases using the NBD and NBD-Dirichlet models
Lam, Desmond; Mizerski, Richard - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 263-276
Persistent link: https://www.econbiz.de/10003873471
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Compromising the compromise effect : brands matter
Sinn, Francisca; Milberg, Sandra J.; Epstein, Leonardo D.; … - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 223-236
Persistent link: https://www.econbiz.de/10003549582
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The impact of a product's country-of-origin on compromise and attraction effects
Chuang, Shih-Chieh; Yen, HsiuJu Rebecca - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 279-291
Persistent link: https://www.econbiz.de/10003549621