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Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal; Labrecque, Lauren I. - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
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Brand love : development and validation of a practical scale
Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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Consumer reactions to round numbers in brand names
Gunasti, Kunter; Ozcan, Timucin - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
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Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth; Plant, Emily; Rosulek, Laura Felton; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
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The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching; Chen, Wei-Wei; Wang, Chih-Wei - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 593-606
Persistent link: https://www.econbiz.de/10011399136