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It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin; Thompson, Scott A.; Coenen, Christian - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
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Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.; Chen, Qimei - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
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Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath; Garrett, Jason; Mantrala, Murali K. - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
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The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.; Smith, Keith Marion - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
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Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara; Leisch, Friedrich - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
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Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob; Nath, Pravin - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
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Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj; Dreze, Xavier; Ghose, Anindya; Hess, James D. - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
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Discrete choice models of firms' strategic decisions
Draganska, Michael; Misra, Sanjog; Aguirregabiria, Victor; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 399-416
Persistent link: https://www.econbiz.de/10003774424
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Modeling the effects of pharmaceutical marketing
Leeflang, Peter; Wieringa, Jaap E. - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
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Decomposing the effects of organizational memory on marketing implementation
Neill, Stern - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10003976729