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The effects of advertisement picture likeability on information search and brand choice
Obermiller, Carl; Sawyer, Alan G. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10009160252
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The effect of decision makers' time perspective on intention-behavior consistency
Ittersum, Koert van - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 263-277
Persistent link: https://www.econbiz.de/10009530045
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Construal-level mind-sets and the perceived validity of marketing claims
Wright, Scott; Manolis, Chris; Brown, Drew; Guo, Xiaoning; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 253-261
Persistent link: https://www.econbiz.de/10009530046
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The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather; Horsky, Sharon - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 223-235
Persistent link: https://www.econbiz.de/10009530050
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Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.; DeSarbo, Wayne; Atalay, A. Selin; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
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When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona; Spanjol, Jelena - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10009530083
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Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
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Building consumer self-control : the effect of self-control exercises on impulse buying urges
Sultan, Abdullah J.; Joireman, Jeff; Sprott, David E. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 61-72
Persistent link: https://www.econbiz.de/10009530127
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Situational and trait interactions among goal orientations
Haws, Kelly L.; Bearden, William O.; Dholakia, Utpal M. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
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The effect of product positioning in a comparison table on consumers' evaluation of a sponsor
Choi, Jungsil; Myer, Duane W. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 367-380
Persistent link: https://www.econbiz.de/10009530694