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Mende, Martin; Thompson, Scott A.; Coenen, Christian - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 661-678

Persistent link: https://www.econbiz.de/10011399180

Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216

Persistent link: https://www.econbiz.de/10009786900

Nariswari, Angeline G. A.; Chen, Qimei - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 701-713

Persistent link: https://www.econbiz.de/10011614548

Arora, Neeraj; Dreze, Xavier; Ghose, Anindya; Hess, James D. - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 305-321

Persistent link: https://www.econbiz.de/10003774342

Bharadwaj, Neeraj; Roggeveen, Anne L. - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 13-23

Persistent link: https://www.econbiz.de/10003666094

Gleim, Mark R.; Stevens, Jennifer L. - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 123-128

Persistent link: https://www.econbiz.de/10012488859

Mintz, Ofer; Currim, Imran S.; Deshpandé, Rohit - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 189-204

Persistent link: https://www.econbiz.de/10014333912

Levy, Shalom; Nebenzahl, Israel D. - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 65-77

Persistent link: https://www.econbiz.de/10003666114

Drolet, Aimee; Williams, Patti; Lau-Gesk, Loraine - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 211-221

Persistent link: https://www.econbiz.de/10003549581

Walker Reczek, Rebecca - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 165-179

Persistent link: https://www.econbiz.de/10003508101