//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer tribes : membership,...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Beziehungsmarketing
52
Brand management
52
Markenführung
52
Relationship marketing
52
Brand image
49
Markenimage
49
Advertising effects
42
Werbewirkung
42
Marketing management
37
Marketingmanagement
37
Brand
35
Markenartikel
35
Emotion
24
Theorie
23
Theory
23
Customer satisfaction
22
Experiment
22
Kundenzufriedenheit
22
Advertising
20
Werbung
20
Internet marketing
18
Market research
18
Marktforschung
18
Online-Marketing
18
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Perception
15
Personality psychology
15
Persönlichkeitspsychologie
15
Preismanagement
15
Pricing strategy
15
Wahrnehmung
15
Präferenztheorie
14
Theory of preferences
14
USA
14
United States
14
more ...
less ...
Online availability
All
Undetermined
156
Free
18
Type of publication
All
Article
340
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
338
Aufsatz in Zeitschrift
338
Conference paper
9
Konferenzbeitrag
9
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
341
Author
All
Breugelmans, Els
5
Bradlow, Eric T.
4
Kim, Jungkeun
4
Barone, Michael J.
3
Bechara, Antoine
3
Blanchard, Simon J.
3
Dawes, John
3
Drolet, Aimee
3
Lehmann, Donald R.
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bell, David R.
2
Bijmolt, Tammo H. A.
2
Biswas, Abhijit
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Choi, Jungsil
2
Dai, Xianchi
2
DeSarbo, Wayne
2
Deshpandé, Rohit
2
Dommer, Sara Loughran
2
Doorn, Jenny van
2
Draganska, Michaela
2
Driesener, Carl
2
Eisend, Martin
2
Ghose, Anindya
2
Ghosh Chowdhury, Tilottama
2
González-Benito, Óscar
2
Grégoire, Yany
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,499
Journal of retailing and consumer services
2,084
International journal of hospitality management
857
International journal of consumer studies
774
SpringerLink / Bücher
721
Psychology & marketing
704
Industrial marketing management : the international journal for industrial and high-tech firms
665
NBER working paper series
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
563
European Journal of Marketing
538
NBER Working Paper
492
European journal of marketing : EJM
490
Asia Pacific journal of marketing and logistics
452
Journal of marketing management : MM
452
Journal of strategic marketing
447
Journal of the Academy of Marketing Science
436
Journal of marketing
431
Management science : journal of the Institute for Operations Research and the Management Sciences
427
The journal of product & brand management
419
The journal of brand management : an international journal
414
Journal of Consumer Marketing
406
Journal of marketing research : JMR
402
Journal of travel and tourism marketing
378
Journal of marketing communications
376
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
374
The journal of services marketing
373
Tourism management : research, policies, practice
364
Marketing intelligence & planning
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of retailing
349
Cogent business & management
343
The service industries journal
334
Journal of international consumer marketing
331
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
International journal of contemporary hospitality management
321
Journal of business ethics : JOBE
320
International journal of retail & distribution management
318
The international review of retail, distribution and consumer research
311
more ...
less ...
Source
All
ECONIS (ZBW)
341
Showing
1
-
10
of
341
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
2
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
3
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
Saved in:
4
Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj
;
Dreze, Xavier
;
Ghose, Anindya
;
Hess, James D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
Saved in:
5
The impact of offshored and outsourced call service centers on customer appraisals
Bharadwaj, Neeraj
;
Roggeveen, Anne L.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10003666094
Saved in:
6
Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
Saved in:
7
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
8
The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
Saved in:
9
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
Drolet, Aimee
;
Williams, Patti
;
Lau-Gesk, Loraine
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003549581
Saved in:
10
Nonverbal cues-based first impressions: impression formation through exposure to static images
Walker Reczek, Rebecca
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
3
,
pp. 165-179
Persistent link: https://www.econbiz.de/10003508101
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->