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Consumer behaviour
292
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Brand image
61
Markenimage
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Brand management
60
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60
Advertising effects
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Barone, Michael J.
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Breugelmans, Els
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Kim, Jungkeun
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Blanchard, Simon J.
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Bradlow, Eric T.
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Lim, Jeen-su
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Tam, Leona
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Völckner, Franziska
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Yoon, Carolyn
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Ghosh Chowdhury, Tilottama
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Grégoire, Yany
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,299
Journal of retailing and consumer services
2,239
International journal of hospitality management
949
International journal of consumer studies
781
NBER working paper series
757
Psychology & marketing
712
Working paper / National Bureau of Economic Research, Inc.
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
NBER Working Paper
595
Journal of retailing
512
SpringerLink / Bücher
503
The journal of brand management : an international journal
491
The journal of product & brand management
466
The service industries journal
466
European Journal of Marketing
461
Management science : journal of the Institute for Operations Research and the Management Sciences
455
Tourism management : research, policies, practice
451
Asia Pacific journal of marketing and logistics
450
Journal of travel and tourism marketing
431
The international review of retail, distribution and consumer research
417
European journal of marketing : EJM
412
International journal of retail & distribution management
411
International Journal of Retail & Distribution Management
409
Journal of Consumer Marketing
395
Journal of marketing research : JMR
387
The journal of services marketing
377
Cogent business & management
373
Journal of marketing management : MM
367
Journal of marketing
362
International journal of contemporary hospitality management
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
336
European journal of operational research : EJOR
332
Journal of international consumer marketing
332
Journal of the Academy of Marketing Science
328
Journal of hospitality marketing & management
321
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
318
Journal of marketing communications
315
International journal of production economics
314
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ECONIS (ZBW)
331
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1
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
2
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
3
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
4
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
5
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
6
When counterfeits raise the appeal of luxury brands
Romani, Simona
;
Gistri, Giacomo
;
Pace, Stefano
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 807-824
Persistent link: https://www.econbiz.de/10009579965
Saved in:
7
The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen
;
Lee, Yih Hwai
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 213-226
Persistent link: https://www.econbiz.de/10009305528
Saved in:
8
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
9
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Ko, Dongwoo
;
Seo, Yuri
;
Jung, Sang-Uk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011312156
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10
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
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