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Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija; Koller, Monika; Lee, Nick; Breiter, Hans - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
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Here or there? : consumer reactions to corporate social responsibility initiatives ; egocentric tendencies and their moderators
Russell, Dale W.; Russell, Cristel Antonia - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10003956324
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Consumer reactions to business-nonprofit alliances : who benefits and when?
Irmak, Caglar; Sen, Sankar; Bhattacharya, C. B. - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10010490157
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Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives
Park, Ji Kyung; Torelli, Carlos J.; Monga, Alokparna Basu; … - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 307-319
Persistent link: https://www.econbiz.de/10012144813
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The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Doorn, Jenny van; Onrust, Marjolijn; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
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When do unethical brand perceptions spill over to competitors?
Trump, Rebecca K.; Newman, Kevin P. - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 219-230
Persistent link: https://www.econbiz.de/10011675162
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Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun; Kim, Jae-Eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
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Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina; Brennan, Stacey M.; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
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Playing with fire : aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility
Vanhamme, Joëlle; Swaen, Valérie; Berens, Guido A. J. M. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 565-578
Persistent link: https://www.econbiz.de/10011399122
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Exploring the relationship between corporate social responsibility and firm innovation
Luo, Xueming; Du, Shuili - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 703-714
Persistent link: https://www.econbiz.de/10011399252