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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
74
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Advertising
35
Advertising effects
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Werbewirkung
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Emotion
34
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
739
Discussion paper series / IZA
474
NBER working paper series
306
Journal of retailing and consumer services
301
Working paper / National Bureau of Economic Research, Inc.
282
Journal of advertising research
261
International journal of hospitality management
260
IZA Discussion Paper
255
NBER Working Paper
251
Journal of business ethics : JOBE
239
International journal of advertising : the review of marketing communications
227
International journal of advertising : the quarterly review of marketing communications
204
SpringerLink / Bücher
204
Psychology & marketing
200
Journal of advertising : official publication of the American Academy of Advertising
190
Journal of marketing communications
190
Journal of consumer research : JCR ; an interdisciplinary bimonthly
180
CESifo working papers
178
Journal of advertising
177
Journal of economic behavior & organization : JEBO
176
Tourism management : research, policies, practice
174
European Journal of Marketing
170
IZA Discussion Papers
169
Journal of marketing research : JMR
164
Journal of Consumer Marketing
159
Management science : journal of the Institute for Operations Research and the Management Sciences
145
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
141
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
138
European journal of marketing : EJM
137
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
137
Discussion paper / Centre for Economic Policy Research
134
Journal of behavioral decision making
134
Journal of economic psychology : research in economic psychology and behavioral economics
133
Journal of vocational behavior
131
Journal of promotion management : JPM
119
Academy of Management journal : AMJ
116
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
112
Journal of cultural economics
107
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ECONIS (ZBW)
107
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Why consumers respond differently to absolute versus percentage descriptions of quantities
Weathers, Danny
;
Swain, Scott D.
;
Carlson, Jay P.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10009684839
Saved in:
3
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
4
Advertising
creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
5
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
6
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
7
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
Saved in:
8
Visual art in
advertising
: the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
9
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
10
The effect of product positioning in a comparison table on consumers' evaluation of a sponsor
Choi, Jungsil
;
Myer, Duane W.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 367-380
Persistent link: https://www.econbiz.de/10009530694
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