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Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.; Mariadoss, Babu John; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
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A typology of brand alliances and consumer awareness of brand alliance integration
Newmeyer, Casey E.; Venkatesh, R.; Ruth, Julie A.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 275-289
Persistent link: https://www.econbiz.de/10011930003
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Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix; Eggers, Fabian - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
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Spillover effects of ingredient branded strategies on brand choice : a field study
Swaminathan, Vanitha; Reddy, Srinivas K.; Dommer, Sara … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 237-251
Persistent link: https://www.econbiz.de/10009530047
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Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth; Plant, Emily; Rosulek, Laura Felton; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
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The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching; Chen, Wei-Wei; Wang, Chih-Wei - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
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Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes; González-Benito, Oscar; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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The role of position, type, and combination of sound symbolism imbeds in brand names
Klink, Richard R.; Wu, Lan - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10010259972