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~isPartOf:"Marketing letters : a journal of research in marketing"
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Brand management
70
Markenführung
70
Consumer behaviour
58
Konsumentenverhalten
58
Brand image
50
Markenimage
50
Brand
42
Markenartikel
42
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Werbewirkung
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Relationship marketing
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Branding
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Brand extension
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Brand loyalty
5
Markentransfer
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Perception
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Advertising
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Brand name
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Luxury goods
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Luxusgüter
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Theory
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Vertrauen
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Klink, Richard R.
5
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
DeSarbo, Wayne
2
Dens, Nathalie
2
Dommer, Sara Loughran
2
Gunasti, Kunter
2
Keller, Kevin Lane
2
Kouril, Michal
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Labrecque, Lauren I.
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Laurent, Gilles
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Lehmann, Donald R.
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Liu, Maggie Wenjing
2
Mariadoss, Babu John
2
Neslin, Scott A.
2
Newman, Kevin P.
2
Pelsmacker, Patrick de
2
Pogacar, Ruth
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Trump, Rebecca K.
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Athaide, Gerard A.
1
Baghi, Ilaria
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Baltas, George
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Banerjee, Madhumita
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Baxter, Stacey M.
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Besharat, Ali
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Bodapati, Anand
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Bradlow, Eric T.
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
655
The journal of brand management : an international journal
632
The journal of product & brand management
397
SpringerLink / Bücher
345
Journal of retailing and consumer services
314
Psychology & marketing
155
European journal of marketing : EJM
145
Journal of Product & Brand Management
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of marketing research : JMR
117
Journal of strategic marketing
114
Journal of advertising research
112
Journal of marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of marketing management : MM
110
Asia Pacific journal of marketing and logistics
108
International journal of hospitality management
107
Journal of marketing communications
106
Marketing intelligence & planning
105
NBER working paper series
100
Strategic Direction
100
The IUP journal of brand management : IJBRM
96
Springer eBook Collection
93
Journal of the Academy of Marketing Science
92
Innovatives Markenmanagement
90
Working paper / National Bureau of Economic Research, Inc.
84
The Trademark reporter
82
Journal of fashion marketing and management
78
Research
77
Journal of promotion management : innovations in planning and applied research
76
NBER Working Paper
76
Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
73
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
69
Marketing : ZFP ; journal of research and management
68
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
67
International marketing review
65
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ECONIS (ZBW)
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1
Ingredient branding and feedback effects : the impact of product outcomes, initial parent
brand
strength asymmetry, and parent
brand
role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
2
A typology of
brand
alliances and consumer awareness of
brand
alliance integration
Newmeyer, Casey E.
;
Venkatesh, R.
;
Ruth, Julie A.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10011930003
Saved in:
3
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
4
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car
brand
extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
5
Spillover effects of ingredient branded strategies on
brand
choice : a field study
Swaminathan, Vanitha
;
Reddy, Srinivas K.
;
Dommer, Sara …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 237-251
Persistent link: https://www.econbiz.de/10009530047
Saved in:
6
Sounds good : phonetic sound patterns in top
brand
names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
7
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
8
Motivational profiling of store
brand
shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
9
Brand
personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
10
The role of position, type, and combination of sound symbolism imbeds in
brand
names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
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