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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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292
Brand management
70
Markenführung
70
Brand image
61
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61
Advertising effects
44
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340
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Klink, Richard R.
5
Barone, Michael J.
4
Kim, Jungkeun
4
Bechara, Antoine
3
Blanchard, Simon J.
3
DeSarbo, Wayne
3
Drolet, Aimee
3
Keller, Kevin Lane
3
Lehmann, Donald R.
3
Lim, Jeen-su
3
Rossiter, John R.
3
Schmitt, Bernd
3
Tam, Leona
3
Verhoef, Peter C.
3
Völckner, Franziska
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bell, David R.
2
Bijmolt, Tammo H. A.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
Dens, Nathalie
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Gill, Tripat
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,556
Journal of retailing and consumer services
2,063
International journal of hospitality management
916
SpringerLink / Bücher
811
Psychology & marketing
794
International journal of consumer studies
780
The journal of brand management : an international journal
703
Journal of consumer research : JCR ; an interdisciplinary bimonthly
638
NBER working paper series
632
Tourism management : research, policies, practice
532
Working paper / National Bureau of Economic Research, Inc.
522
The journal of product & brand management
509
Journal of marketing research : JMR
468
Technological forecasting & social change : an international journal
462
Journal of travel and tourism marketing
456
NBER Working Paper
455
European Journal of Marketing
450
Management science : journal of the Institute for Operations Research and the Management Sciences
448
European journal of marketing : EJM
446
Asia Pacific journal of marketing and logistics
444
Journal of marketing management : MM
423
Journal of Consumer Marketing
405
Journal of marketing
394
Journal of business ethics : JOBE
387
Journal of marketing communications
381
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
377
Journal of Product & Brand Management
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
369
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
368
Cogent business & management
363
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
361
Journal of retailing
349
Journal of the Academy of Marketing Science
348
International journal of contemporary hospitality management
341
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
341
Journal of international consumer marketing
340
Journal of advertising research
330
Journal of fashion marketing and management
327
Journal of consumer behaviour : an international research review
325
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ECONIS (ZBW)
340
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1
Psychometric vs. C-OAR-SE measures of
brand
love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
2
Brand
love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
3
The role of betrayal in the response to value and performance
brand
crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
4
Falling in love with brands : a dynamic analysis of the trajectories of
brand
love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
5
Boys do not cry : the negative effects of
brand
masculinity on
brand
emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
6
Like, comment, or share? : self-presentation vs.
brand
relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
7
Sounds good : phonetic sound patterns in top
brand
names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
8
Brand
personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
9
The role of position, type, and combination of sound symbolism imbeds in
brand
names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
Saved in:
10
Ingredient branding and feedback effects : the impact of product outcomes, initial parent
brand
strength asymmetry, and parent
brand
role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
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