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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
Konsumentenverhalten
292
Brand management
53
Markenführung
53
Brand image
49
Markenimage
49
Advertising effects
47
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Kim, Jungkeun
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,074
Journal of retailing and consumer services
1,955
International journal of consumer studies
773
International journal of hospitality management
733
Psychology & marketing
681
NBER working paper series
612
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
SpringerLink / Bücher
533
Working paper / National Bureau of Economic Research, Inc.
507
NBER Working Paper
469
The European journal of the history of economic thought
461
History of political economy
460
European journal of marketing : EJM
399
Management science : journal of the Institute for Operations Research and the Management Sciences
398
Asia Pacific journal of marketing and logistics
397
The journal of product & brand management
394
Journal of the history of economic thought
391
Journal of marketing research : JMR
389
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
The journal of brand management : an international journal
350
Journal of marketing communications
349
Journal of advertising research
335
Journal of marketing
335
Journal of international consumer marketing
329
Journal of marketing management : MM
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
324
Journal of travel and tourism marketing
323
Journal of retailing
310
Journal of business ethics : JOBE
307
Cogent business & management
305
Tourism management : research, policies, practice
301
Journal of economic issues : jei
297
Journal of fashion marketing and management
296
International journal of retail & distribution management
293
International journal of advertising : the review of marketing communications
291
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
286
Journal of the Academy of Marketing Science
286
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ECONIS (ZBW)
310
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1
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
2
Conspicuous consumption and income inequality in an emerging economy : evidence from India
Jaikumar, Saravana
;
Sarin, Ankur
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10011312232
Saved in:
3
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
4
Does
advertising
indicate product quality? Evidence from prelaunch and postlaunch
advertising
in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
Saved in:
5
Pricing and persuasive
advertising
in a differentiated market
Jiang, Baojun
;
Srinivasan, Kannan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
Saved in:
6
Changing consumers' minds at the point of sale : price discounts vs. in-store
advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
7
"See your doctor" : the impact of direct-to-consumer
advertising
on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
8
What is not beautiful should match : how attractiveness similarity affects consumer responses to
advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
9
Are two brands better than one? : investigating the effects of co-branding in
advertising
on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
10
The effect of traditionally marginalized groups in
advertising
on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
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