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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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Brand management
52
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Brand image
49
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
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Schmitt, Bernd
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Tam, Leona
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Yoon, Carolyn
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Breugelmans, Els
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,034
Journal of retailing and consumer services
1,934
NBER working paper series
1,305
Discussion paper series / IZA
1,269
Working paper / National Bureau of Economic Research, Inc.
1,077
NBER Working Paper
1,031
IZA Discussion Paper
878
International journal of consumer studies
783
International journal of hospitality management
729
Psychology & marketing
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
IZA Discussion Papers
486
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
SpringerLink / Bücher
372
European journal of marketing : EJM
357
Journal of marketing research : JMR
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
CESifo working papers
343
Management science : journal of the Institute for Operations Research and the Management Sciences
336
Journal of travel and tourism marketing
326
Journal of international consumer marketing
321
Journal of marketing management : MM
312
Discussion paper / Centre for Economic Policy Research
311
Young consumers : insight and ideas for responsible marketers
304
Journal of retailing
303
Tourism management : research, policies, practice
303
Cogent business & management
301
Journal of marketing communications
299
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
International journal of retail & distribution management
294
Journal of fashion marketing and management
293
Food policy : economics planning and politics of food and agriculture
292
Journal of consumer behaviour : an international research review
292
The international review of retail, distribution and consumer research
289
Journal of economic psychology : research in economic psychology and behavioral economics
288
The journal of consumer marketing
288
Journal of marketing
282
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ECONIS (ZBW)
293
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293
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1
Using sublexical priming to enhance brand name phonetic symbolism effects in young
children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
2
Social utility and fashion behavior
MacIntyre, Shelby H.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
4
,
pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
Saved in:
3
Some characterizations of stockpiling behavior under uncertainty
Helsen, Kristiaan
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001119621
Saved in:
4
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
5
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
6
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie
;
Dawar, Niraj
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
Saved in:
7
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
8
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
9
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Scott, Maura L.
;
Nenkov, Gergana Y.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 323-336
Persistent link: https://www.econbiz.de/10011486548
Saved in:
10
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
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