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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Kim, Jungkeun
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,307
Journal of retailing and consumer services
2,010
International journal of consumer studies
770
International journal of hospitality management
761
Psychology & marketing
684
SpringerLink / Bücher
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
469
European journal of marketing : EJM
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Management science : journal of the Institute for Operations Research and the Management Sciences
443
Industrial marketing management : the international journal for industrial and high-tech firms
440
Asia Pacific journal of marketing and logistics
426
NBER Working Paper
425
Journal of marketing management : MM
417
The journal of product & brand management
411
The journal of brand management : an international journal
388
Journal of marketing research : JMR
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Journal of strategic marketing
377
Journal of marketing communications
367
Journal of the Academy of Marketing Science
362
Journal of marketing
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
346
Journal of retailing
334
Cogent business & management
331
Technological forecasting & social change : an international journal
329
Journal of international consumer marketing
326
Tourism management : research, policies, practice
323
Marketing intelligence & planning
318
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
315
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
306
Journal of business ethics : JOBE
295
Journal of consumer behaviour : an international research review
294
The journal of consumer marketing
292
Journal of fashion marketing and management
291
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
290
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ECONIS (ZBW)
331
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1
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
2
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
3
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
Saved in:
4
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
5
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
6
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
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7
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
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8
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
9
A tale of two marketplaces : consumption restriction, social comparison, and life satisfaction
Hill, Ronald Paul
;
Martin, Kelly D.
;
Chaplin, Lan Nguyen
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 731-744
Persistent link: https://www.econbiz.de/10009579975
Saved in:
10
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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