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Consumer behaviour
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Brand management
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Barone, Michael J.
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,097
Journal of retailing and consumer services
1,969
International journal of hospitality management
824
International journal of consumer studies
770
Psychology & marketing
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NBER working paper series
623
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Working paper / National Bureau of Economic Research, Inc.
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Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
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368
Journal of business ethics : JOBE
361
Journal of marketing research : JMR
361
Tourism management : research, policies, practice
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European journal of marketing : EJM
359
The journal of brand management : an international journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of travel and tourism marketing
347
Technological forecasting & social change : an international journal
340
Journal of marketing management : MM
331
Cogent business & management
323
Journal of international consumer marketing
322
Journal of retailing
311
Journal of marketing communications
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
International journal of retail & distribution management
296
Journal of economic psychology : research in economic psychology and behavioral economics
295
Journal of consumer behaviour : an international research review
293
Journal of marketing
293
The journal of consumer marketing
293
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
International journal of contemporary hospitality management
287
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
286
Telecommunications policy : the international journal of digital economy, data sciences and new media
281
The journal of services marketing
280
Journal of the Academy of Marketing Science
277
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ECONIS (ZBW)
306
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1
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
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2
The role of
emotions
in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
3
Drug influences on consumer judgments : emerging insights and research opportunities from the intersection of pharmacology and psychology
Durso, Geoffrey R. O.
;
Haws, Kelly L.
;
Way, Baldwin M.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 19-23
Persistent link: https://www.econbiz.de/10012229469
Saved in:
4
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability : a longitudinal investigation in a healthcare context
Ye, Jun
;
Dong, Beibei
;
Lee, Ju-Yeon
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 551-564
Persistent link: https://www.econbiz.de/10011780865
Saved in:
5
Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
Saved in:
6
Do you really feel happy? : some implications of Voice
Emotion
Response in Mandarin Chinese
Wang, Wan-Chen
;
Chien, Charles S.
;
Moutinho, Luiz
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 391-409
Persistent link: https://www.econbiz.de/10011312155
Saved in:
7
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
8
Variety-seeking as an emotional coping strategy for chronically indecisive consumers
Jeong, Hyewook G.
;
Drolet, Aimee Leigh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 55-62
Persistent link: https://www.econbiz.de/10011444018
Saved in:
9
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
10
When hedonic products help regulate my mood
López, Inés López
;
Ruiz de Maya, Salvador
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 701-717
Persistent link: https://www.econbiz.de/10009579978
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