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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Brand management
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Barone, Michael J.
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Breugelmans, Els
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Kim, Jungkeun
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Drolet, Aimee
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Paas, Leonard J.
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Biswas, Abhijit
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Böckenholt, Ulf
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Gunasti, Kunter
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,280
Journal of retailing and consumer services
2,236
International journal of hospitality management
966
NBER working paper series
844
International journal of consumer studies
781
Working paper / National Bureau of Economic Research, Inc.
744
The service industries journal
692
Psychology & marketing
680
NBER Working Paper
669
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
SpringerLink / Bücher
517
Journal of retailing
504
Management science : journal of the Institute for Operations Research and the Management Sciences
457
Asia Pacific journal of marketing and logistics
437
Tourism management : research, policies, practice
427
The international review of retail, distribution and consumer research
415
International journal of retail & distribution management
408
The journal of product & brand management
407
The journal of services marketing
405
European journal of marketing : EJM
390
Journal of travel and tourism marketing
388
European journal of operational research : EJOR
376
Journal of marketing research : JMR
373
Cogent business & management
370
International journal of contemporary hospitality management
364
The journal of brand management : an international journal
364
International journal of production economics
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of marketing management : MM
342
Journal of marketing
335
Journal of international consumer marketing
330
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Technological forecasting & social change : an international journal
318
Journal of business ethics : JOBE
317
Journal of the Academy of Marketing Science
314
Journal of hospitality marketing & management
313
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
307
Journal of fashion marketing and management
302
Journal of marketing communications
298
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ECONIS (ZBW)
317
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1
The influence of hedonic versus utilitarian consumption situations on the compromise effect
Kim, Sungeun Ange
;
Kim, Jungkeun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10011486664
Saved in:
2
Speaking to the mind or the heart : effects of matching hedonic versus utilitarian arguments and products
Klein, Kristina
;
Melnyk, Valentyna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011444041
Saved in:
3
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
4
A construal-level approach to hedonic and utilitarian shopping orientation
Scarpi, Daniele
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 261-271
Persistent link: https://www.econbiz.de/10012548492
Saved in:
5
Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market
Saridakis, Charalampos
;
Baltas, George
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
Saved in:
6
When hedonic products help regulate my mood
López, Inés López
;
Ruiz de Maya, Salvador
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 701-717
Persistent link: https://www.econbiz.de/10009579978
Saved in:
7
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
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8
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
9
Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods
Seo, Joon Yong
;
Yoon, Sukki
;
Vangelova, Milena
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10011614278
Saved in:
10
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
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