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Consumer behaviour
292
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292
Brand management
70
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Brand image
58
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58
Beziehungsmarketing
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Breugelmans, Els
5
Klink, Richard R.
5
Bradlow, Eric T.
4
Kim, Jungkeun
4
Lehmann, Donald R.
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Blanchard, Simon J.
3
Dawes, John
3
DeSarbo, Wayne
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Drolet, Aimee
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Keller, Kevin Lane
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Schmitt, Bernd
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Tam, Leona
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Völckner, Franziska
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Yoon, Carolyn
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Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
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Bagozzi, Richard P.
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Batra, Rajeev
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Bell, David R.
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Böckenholt, Ulf
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Ghose, Anindya
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Ghosh Chowdhury, Tilottama
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Gill, Tripat
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Grewal, Rajdeep
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Grégoire, Yany
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,471
Journal of retailing and consumer services
2,088
International journal of hospitality management
871
SpringerLink / Bücher
830
International journal of consumer studies
779
Psychology & marketing
713
The journal of brand management : an international journal
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
NBER working paper series
561
Industrial marketing management : the international journal for industrial and high-tech firms
537
The journal of product & brand management
496
Working paper / National Bureau of Economic Research, Inc.
479
Journal of marketing research : JMR
449
Asia Pacific journal of marketing and logistics
447
European journal of marketing : EJM
446
NBER Working Paper
414
Journal of marketing
413
Journal of marketing management : MM
413
Tourism management : research, policies, practice
404
Management science : journal of the Institute for Operations Research and the Management Sciences
394
Journal of travel and tourism marketing
389
Journal of the Academy of Marketing Science
382
The journal of services marketing
378
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
369
Journal of retailing
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Cogent business & management
344
Journal of marketing communications
342
Journal of strategic marketing
340
The service industries journal
339
Journal of international consumer marketing
336
International journal of contemporary hospitality management
333
International journal of retail & distribution management
329
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Marketing intelligence & planning
325
Journal of fashion marketing and management
320
The international review of retail, distribution and consumer research
316
Journal of business ethics : JOBE
302
Journal of consumer behaviour : an international research review
299
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ECONIS (ZBW)
339
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1
Brand
loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
2
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
3
Brand
personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
4
Like, comment, or share? : self-presentation vs.
brand
relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
5
Brand
love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
6
Attention to social comparison information and
brand
avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
7
Consumer reactions to round numbers in
brand
names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
8
Sounds good : phonetic sound patterns in top
brand
names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
9
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
10
How competitor
brand
names affect within-
brand
choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
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