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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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292
Brand management
52
Markenführung
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Brand image
50
Markenimage
50
Market research
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Marktforschung
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Kim, Jungkeun
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Barone, Michael J.
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Bell, David R.
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Blanchard, Simon J.
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DeSarbo, Wayne
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Drolet, Aimee
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Ghosh Chowdhury, Tilottama
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Paas, Leonard J.
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Schmitt, Bernd
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Tam, Leona
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Yoon, Song-oh
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Aspara, Jaakko
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Bagozzi, Richard P.
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Batra, Rajeev
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Bechara, Antoine
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Breugelmans, Els
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Böckenholt, Ulf
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Eisend, Martin
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Ghose, Anindya
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,191
Journal of retailing and consumer services
1,948
International journal of consumer studies
771
International journal of hospitality management
740
Journal of marketing research : JMR
694
Psychology & marketing
676
NBER working paper series
648
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
Working paper / National Bureau of Economic Research, Inc.
568
SpringerLink / Bücher
505
NBER Working Paper
501
Journal of marketing
486
Discussion paper series / IZA
451
Management science : journal of the Institute for Operations Research and the Management Sciences
409
European journal of marketing : EJM
403
Asia Pacific journal of marketing and logistics
397
The journal of product & brand management
395
Journal of marketing management : MM
383
Journal of the Academy of Marketing Science
380
Journal of retailing
367
The journal of brand management : an international journal
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of travel and tourism marketing
326
Journal of international consumer marketing
323
Journal of consumer behaviour : an international research review
314
Cogent business & management
311
Journal of business ethics : JOBE
309
Tourism management : research, policies, practice
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
308
Technological forecasting & social change : an international journal
306
Journal of marketing communications
305
Journal of economic psychology : research in economic psychology and behavioral economics
298
Journal of fashion marketing and management
295
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
289
International journal of contemporary hospitality management
272
IZA Discussion Paper
269
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ECONIS (ZBW)
332
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1
The breadth-based adjective rating task (BART) in consumer behavior
Steinman, Ross B.
;
Karpinski, Andrew
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 327-335
Persistent link: https://www.econbiz.de/10003898046
Saved in:
2
Sequential sampling models of choice : some recent advances
Otter, Thomas
;
Johnson, Joe
;
Rieskamp, Jörg
;
Allenby, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 255-267
Persistent link: https://www.econbiz.de/10003774316
Saved in:
3
Getting too personal : reactance to highly personalized email solicitations
White, Tiffany Barnett
;
Zahay, Debra L.
;
Thorbjørnsen, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003666100
Saved in:
4
Do you really feel happy? : some implications of Voice Emotion Response in Mandarin Chinese
Wang, Wan-Chen
;
Chien, Charles S.
;
Moutinho, Luiz
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 391-409
Persistent link: https://www.econbiz.de/10011312155
Saved in:
5
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
6
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
7
Towards a brain-to-society systems model of individual choice
Dubé, Laurette
;
Bechara, Antoine
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10003774348
Saved in:
8
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bronnenberg, Bart J.
;
Dubé, Jean Pierre
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 367-382
Persistent link: https://www.econbiz.de/10003774410
Saved in:
9
How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Ratner, Rebecca K.
;
Soman, Dilip
;
Zauberman, Gal
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003774421
Saved in:
10
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
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