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When do unethical brand perceptions spill over to competitors?
Trump, Rebecca K.; Newman, Kevin P. - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 219-230
Persistent link: https://www.econbiz.de/10011675162
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Business students' attitudes toward unethical behavior : a multi-country comparison
Crittenden, Victoria Lynn; Hanna, Richard C.; Peterson, … - In: Marketing letters : a journal of research in marketing 20 (2009) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003805699
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Variety-seeking as an emotional coping strategy for chronically indecisive consumers
Jeong, Hyewook G.; Drolet, Aimee Leigh - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 55-62
Persistent link: https://www.econbiz.de/10011444018
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Exploring the unintended negative impact of an ethical climate in competitive environments
Hochstein, Bryan W.; Zahn, William J.; Bolander, Willy - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 621-635
Persistent link: https://www.econbiz.de/10011780889
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Targeting Miss Daisy : using age and gender to target unethical sales tactics
Cowart, Kelly O.; Darke, Peter - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 67-75
Persistent link: https://www.econbiz.de/10010259967
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Affective responses to service failure: anger, regret, and retaliatory versus conciliatory responses
Bonifield, Carolyn; Cole, Catherine A. - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 85-99
Persistent link: https://www.econbiz.de/10003471289
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Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun; Kim, Jae-Eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
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Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina; Brennan, Stacey M.; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
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Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.; Wu, Lan - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
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Understanding and motivating salesperson resilience
Good, Valerie; Hughes, Douglas E.; LaBrecque, Alexander C. - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10012488845