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El Hazzouri, Mohammed; Main, Kelley J. - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 207-223

Persistent link: https://www.econbiz.de/10011876255

Kamleitner, Bernadette; Erki, Berna - In: Marketing letters : a journal of research in marketing 24 (2013) 1, pp. 56-69

Persistent link: https://www.econbiz.de/10009723168

Cadario, Romain - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 411-422

Persistent link: https://www.econbiz.de/10011399060

Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana M.; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 631-641

Persistent link: https://www.econbiz.de/10011399164

Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690

Persistent link: https://www.econbiz.de/10011399213

Kim, John; Naylor, Gillian; Sivadas, Eugene; Sugumaran, … - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 411-421

Persistent link: https://www.econbiz.de/10011537257

Dekimpe, Marnik G.; Geyskens, Inge; Gielens, Katrijn - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 25-29

Persistent link: https://www.econbiz.de/10012229440

Liu, Yizao; Lopez, Rigoberto A. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10011443998

Lambrecht, Anja; Goldfarb, Avi; Bonatti, Alessandro; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 331-341

Persistent link: https://www.econbiz.de/10010401317

Xu, Mengran; Walker Reczek, Rebecca; Petty, Richard E. - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 697-712

Persistent link: https://www.econbiz.de/10014458467