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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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Kim, Jungkeun
4
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,119
Journal of retailing and consumer services
1,950
International journal of hospitality management
779
International journal of consumer studies
771
Psychology & marketing
680
NBER working paper series
635
Journal of consumer research : JCR ; an interdisciplinary bimonthly
626
Working paper / National Bureau of Economic Research, Inc.
564
NBER Working Paper
492
Discussion paper series / IZA
464
Journal of business ethics : JOBE
401
The journal of product & brand management
399
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
395
Journal of economic behavior & organization : JEBO
365
The journal of brand management : an international journal
362
European journal of marketing : EJM
359
Management science : journal of the Institute for Operations Research and the Management Sciences
358
Journal of economic psychology : research in economic psychology and behavioral economics
357
Journal of marketing research : JMR
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Cogent business & management
336
Journal of fashion marketing and management
333
Journal of international consumer marketing
324
Journal of travel and tourism marketing
321
Tourism management : research, policies, practice
320
Journal of marketing management : MM
316
Journal of retailing
305
Journal of consumer behaviour : an international research review
302
Journal of marketing communications
300
CESifo working papers
299
International journal of retail & distribution management
294
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
Journal of marketing
293
The international review of retail, distribution and consumer research
293
The journal of consumer marketing
288
International journal of contemporary hospitality management
285
Technological forecasting & social change : an international journal
278
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
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ECONIS (ZBW)
299
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1
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Scott, Maura L.
;
Nenkov, Gergana Y.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 323-336
Persistent link: https://www.econbiz.de/10011486548
Saved in:
2
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
3
Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Philp, Matthew
;
Pyle, Martin A.
;
Ashworth, Laurence
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011820307
Saved in:
4
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
5
Construal-level mind-sets and the perceived validity of marketing claims
Wright, Scott
;
Manolis, Chris
;
Brown, Drew
;
Guo, Xiaoning
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009530046
Saved in:
6
When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona
;
Spanjol, Jelena
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10009530083
Saved in:
7
Situational and trait interactions among goal orientations
Haws, Kelly L.
;
Bearden, William O.
;
Dholakia, Utpal M.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
Saved in:
8
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
9
Choice and self : how synchronic and diachronic identity shape choices and decision making
Urminsky, Oleg
;
Bartels, Daniel M.
;
Giuliano, Paola
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10010401335
Saved in:
10
Getting too personal : reactance to highly personalized email solicitations
White, Tiffany Barnett
;
Zahay, Debra L.
;
Thorbjørnsen, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003666100
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