//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Assessing sensitive consumer b...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
52
Markenführung
52
Brand image
50
Markenimage
50
Market research
45
Marktforschung
45
Advertising effects
41
Werbewirkung
41
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Emotion
23
Experiment
23
Theorie
23
Theory
23
Advertising
19
Werbung
19
Cognition
18
Kognition
18
Viral marketing
18
Virales Marketing
18
Präferenztheorie
16
Theory of preferences
16
Customer satisfaction
15
Internet marketing
15
Kundenzufriedenheit
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Decision under uncertainty
14
Entscheidung unter Unsicherheit
14
Personality psychology
14
Persönlichkeitspsychologie
14
Preismanagement
13
Pricing strategy
13
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
more ...
less ...
Online availability
All
Undetermined
145
Free
16
Type of publication
All
Article
320
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
318
Aufsatz in Zeitschrift
318
Conference paper
9
Konferenzbeitrag
9
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
321
Author
All
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Bradlow, Eric T.
3
DeSarbo, Wayne
3
Drolet, Aimee
3
Ghosh Chowdhury, Tilottama
3
Paas, Leonard J.
3
Schmitt, Bernd
3
Tam, Leona
3
Völckner, Franziska
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Allenby, Greg M.
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bodapati, Anand
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
Dellaert, Benedict G. C.
2
Dens, Nathalie
2
Dolnicar, Sara
2
Doorn, Jenny van
2
Driesener, Carl
2
Eggers, Felix
2
Eisend, Martin
2
Ghose, Anindya
2
Goldfarb, Avi
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,076
Journal of retailing and consumer services
1,936
International journal of consumer studies
768
International journal of hospitality management
728
Journal of marketing research : JMR
667
Psychology & marketing
662
NBER working paper series
656
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Working paper / National Bureau of Economic Research, Inc.
572
NBER Working Paper
516
Journal of marketing
462
SpringerLink / Bücher
412
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
Management science : journal of the Institute for Operations Research and the Management Sciences
375
European journal of marketing : EJM
367
Journal of retailing
359
The journal of brand management : an international journal
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of the Academy of Marketing Science
332
Journal of marketing management : MM
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of international consumer marketing
322
Journal of travel and tourism marketing
318
Journal of consumer behaviour : an international research review
304
Cogent business & management
299
Journal of marketing communications
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
295
Journal of fashion marketing and management
294
Tourism management : research, policies, practice
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
286
Technological forecasting & social change : an international journal
272
Journal of business ethics : JOBE
267
International journal of contemporary hospitality management
264
Journal of economic psychology : research in economic psychology and behavioral economics
262
The journal of services marketing
259
Marketing intelligence & planning
250
more ...
less ...
Source
All
ECONIS (ZBW)
321
Showing
1
-
10
of
321
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do you really feel happy? : some implications of Voice Emotion Response in Mandarin Chinese
Wang, Wan-Chen
;
Chien, Charles S.
;
Moutinho, Luiz
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 391-409
Persistent link: https://www.econbiz.de/10011312155
Saved in:
2
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
3
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
4
Towards a brain-to-society systems model of individual choice
Dubé, Laurette
;
Bechara, Antoine
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10003774348
Saved in:
5
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bronnenberg, Bart J.
;
Dubé, Jean Pierre
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 367-382
Persistent link: https://www.econbiz.de/10003774410
Saved in:
6
How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Ratner, Rebecca K.
;
Soman, Dilip
;
Zauberman, Gal
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003774421
Saved in:
7
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
Saved in:
8
The breadth-based adjective rating task (BART) in consumer behavior
Steinman, Ross B.
;
Karpinski, Andrew
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 327-335
Persistent link: https://www.econbiz.de/10003898046
Saved in:
9
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
Saved in:
10
Consumer durables replacement decision-making : an overview and research agenda
Guiltinan, Joseph P.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10003976731
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->