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Choi, Sungwoo; Liu, Stella X.; Choi, Choongbeom - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 129-142

Persistent link: https://www.econbiz.de/10013184293

D'Alessandro, Steven; Johnson, Lester W.; Gray, David; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 489-500

Persistent link: https://www.econbiz.de/10011399092

Islam, Towhidul; Meade, Nigel - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 197-212

Persistent link: https://www.econbiz.de/10009160244

Appel, Gil; Muller, Eitan - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 499-511

Persistent link: https://www.econbiz.de/10012793469

Zhao, Ping; Zhenfeng, Ma; Gill, Tripat; Ranaweera, Chatura - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 497-512

Persistent link: https://www.econbiz.de/10014334082

Parthasarathy, Madhavan; Lassar, Walfried - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 549-573

Persistent link: https://www.econbiz.de/10014457865

Koenigstorfer, Joerg; Gröppel-Klein, Andrea - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 917-928

Persistent link: https://www.econbiz.de/10009684842

Stremersch, Stefan; Muller, Eitan; Peres, Renana - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 103-120

Persistent link: https://www.econbiz.de/10003976727

Gatignon, Hubert A. - In: Marketing letters : a journal of research in marketing 4 (1993) 3, pp. 191-204

Persistent link: https://www.econbiz.de/10001145777

Parker, Philip M. - In: Marketing letters : a journal of research in marketing 4 (1993) 1, pp. 81-94

Persistent link: https://www.econbiz.de/10001136695