//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors influencing the use of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Theorie
24
Theory
24
Emotion
23
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
17
Marktforschung
17
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
USA
13
United States
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
more ...
less ...
Online availability
All
Undetermined
140
Free
16
Type of publication
All
Article
297
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
295
Aufsatz in Zeitschrift
295
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
298
Author
All
Kim, Jungkeun
4
Schmitt, Bernd
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,056
Journal of retailing and consumer services
1,956
International journal of consumer studies
769
International journal of hospitality management
743
NBER working paper series
732
Psychology & marketing
672
Technological forecasting & social change : an international journal
622
Working paper / National Bureau of Economic Research, Inc.
622
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER Working Paper
541
SpringerLink / Bücher
399
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
394
European Journal of Marketing
375
Management science : journal of the Institute for Operations Research and the Management Sciences
375
Journal of Consumer Marketing
365
The journal of brand management : an international journal
359
European journal of marketing : EJM
354
Journal of marketing research : JMR
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Cogent business & management
324
Journal of travel and tourism marketing
324
Journal of international consumer marketing
323
Journal of marketing management : MM
312
Tourism management : research, policies, practice
310
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Journal of retailing
304
Journal of marketing
301
Journal of marketing communications
297
Journal of fashion marketing and management
296
International journal of retail & distribution management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
280
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
276
International journal of contemporary hospitality management
268
Journal of business ethics : JOBE
267
more ...
less ...
Source
All
ECONIS (ZBW)
298
Showing
1
-
10
of
298
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
2
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven
;
Johnson, Lester W.
;
Gray, David
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 489-500
Persistent link: https://www.econbiz.de/10011399092
Saved in:
3
Detecting the impact of market factors on sales takeoff times of analog cellular telephones
Islam, Towhidul
;
Meade, Nigel
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10009160244
Saved in:
4
Adoption patterns over time : a replication
Appel, Gil
;
Muller, Eitan
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 499-511
Persistent link: https://www.econbiz.de/10012793469
Saved in:
5
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
6
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
7
Consumer acceptance of the mobile Internet
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 917-928
Persistent link: https://www.econbiz.de/10009684842
Saved in:
8
Does new product growth accelerate across technology generations?
Stremersch, Stefan
;
Muller, Eitan
;
Peres, Renana
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10003976727
Saved in:
9
The impact of risk and competition on choice of innovations
Gatignon, Hubert A.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
3
,
pp. 191-204
Persistent link: https://www.econbiz.de/10001145777
Saved in:
10
Choosing among diffusion models : some empirical evidence
Parker, Philip M.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10001136695
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->