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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
Konsumentenverhalten
292
Brand management
52
Markenführung
52
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Minton, Elizabeth A.
3
Schmitt, Bernd
3
Tam, Leona
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Bradlow, Eric T.
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Breugelmans, Els
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Böckenholt, Ulf
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Cabano, Frank G.
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Chen, Qimei
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Dai, Xianchi
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Feit, Elea McDonnell
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Herrmann, Andreas
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Hill, Ronald Paul
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Häubl, Gerald
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John, Leslie K.
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Kamleitner, Bernadette
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,096
Journal of retailing and consumer services
1,941
International journal of consumer studies
778
SpringerLink / Bücher
733
International journal of hospitality management
730
Psychology & marketing
662
The South African journal of economics
644
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
579
Working paper / National Bureau of Economic Research, Inc.
508
NBER Working Paper
440
European journal of marketing : EJM
422
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
404
Management science : journal of the Institute for Operations Research and the Management Sciences
382
Journal of marketing management : MM
370
Journal of marketing research : JMR
363
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing
337
Cogent business & management
332
Journal of travel and tourism marketing
328
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
324
Journal of international consumer marketing
317
Journal of the Academy of Marketing Science
317
Tourism management : research, policies, practice
314
Journal of marketing communications
309
Journal of retailing
309
Tydskrif vir studies in ekonomie en ekonometrie : SEE
309
Journal of business ethics : JOBE
308
Journal of fashion marketing and management
299
International journal of retail & distribution management
294
The journal of consumer marketing
291
Journal of consumer behaviour : an international research review
290
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
Marketing intelligence & planning
282
Technological forecasting & social change : an international journal
282
The international review of retail, distribution and consumer research
277
International journal of contemporary hospitality management
273
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ECONIS (ZBW)
308
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308
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1
A picture tells a thousand words : impact of an educational nutrition booklet on nutrition label gazing
Pennings, Marieke C.
;
Striano, Tricia
;
Oliverio, Susan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 355-360
Persistent link: https://www.econbiz.de/10010439173
Saved in:
2
Social utility and fashion behavior
MacIntyre, Shelby H.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
4
,
pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
Saved in:
3
Some characterizations of stockpiling behavior under uncertainty
Helsen, Kristiaan
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001119621
Saved in:
4
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
5
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
6
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie
;
Dawar, Niraj
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
Saved in:
7
How product-cause fit and donation quantifier interact in cause-related
marketing
(CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
8
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
9
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Scott, Maura L.
;
Nenkov, Gergana Y.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 323-336
Persistent link: https://www.econbiz.de/10011486548
Saved in:
10
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
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