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Consumer behaviour
292
Konsumentenverhalten
292
Advertising effects
60
Werbewirkung
60
Brand management
54
Markenführung
54
Brand image
51
Markenimage
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Kim, Jungkeun
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Paas, Leonard J.
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,239
Journal of retailing and consumer services
2,006
International journal of hospitality management
787
International journal of consumer studies
773
Psychology & marketing
754
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER working paper series
568
SpringerLink / Bücher
546
Journal of advertising research
518
Working paper / National Bureau of Economic Research, Inc.
481
Management science : journal of the Institute for Operations Research and the Management Sciences
440
European journal of marketing : EJM
435
NBER Working Paper
428
Journal of marketing research : JMR
418
Asia Pacific journal of marketing and logistics
416
The journal of product & brand management
408
Journal of marketing communications
407
The journal of brand management : an international journal
374
Journal of marketing management : MM
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
Journal of marketing
368
Tourism management : research, policies, practice
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of travel and tourism marketing
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Technological forecasting & social change : an international journal
342
Journal of advertising : official publication of the American Academy of Advertising
339
Journal of international consumer marketing
334
International journal of advertising : the quarterly review of marketing communications
331
Journal of retailing
323
Cogent business & management
322
Journal of the Academy of Marketing Science
306
Journal of fashion marketing and management
302
Journal of consumer behaviour : an international research review
301
International journal of contemporary hospitality management
300
The journal of services marketing
299
International journal of retail & distribution management
298
The journal of consumer marketing
295
Journal of business ethics : JOBE
291
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ECONIS (ZBW)
335
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1
The effect of traditionally marginalized groups in
advertising
on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
2
The differentiated effect of
advertising
on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011930039
Saved in:
3
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
4
Advertising
creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
5
The impact of
advertising
content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
6
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual
advertising
efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
7
Modeling
advertising
impact at campaign level : empirical generalizations relative to long-term
advertising
profit contribution and its antecedents
Aurier, Philippe
;
Broz-Giroux, Anne
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10010367210
Saved in:
8
Customization of online
advertising
: the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
9
Changing consumers' minds at the point of sale : price discounts vs. in-store
advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
10
"See your doctor" : the impact of direct-to-consumer
advertising
on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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