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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Advertising effects
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Brand management
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
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Eisend, Martin
3
Paas, Leonard J.
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Schmitt, Bernd
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Breugelmans, Els
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Böckenholt, Ulf
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,081
Economisch statistische berichten : ESB
2,005
Journal of retailing and consumer services
1,953
International journal of consumer studies
773
NBER working paper series
767
International journal of hospitality management
742
Psychology & marketing
723
Working paper / National Bureau of Economic Research, Inc.
651
Discussion paper / Tinbergen Institute
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER Working Paper
583
Discussion paper series / IZA
537
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
450
SpringerLink / Bücher
422
SEO-rapport
402
Asia Pacific journal of marketing and logistics
400
The journal of product & brand management
398
European journal of marketing : EJM
387
Journal of advertising research
379
Journal of marketing research : JMR
372
Management science : journal of the Institute for Operations Research and the Management Sciences
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of marketing communications
353
The journal of brand management : an international journal
352
CESifo working papers
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
338
Journal of international consumer marketing
330
Journal of marketing management : MM
325
Journal of travel and tourism marketing
325
IZA Discussion Paper
322
Applied economics
321
Tourism management : research, policies, practice
316
Discussion paper / Centre for Economic Policy Research
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Technological forecasting & social change : an international journal
314
IZA Discussion Papers
311
Journal of retailing
311
Tinbergen Institute Discussion Paper
310
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ECONIS (ZBW)
313
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1
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
2
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
3
A wearable sales assistant : capturing dynamic nonverbal communication behaviors using sensor technology
Pauser, Sandra
;
Wagner, Udo
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10012016695
Saved in:
4
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
5
The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.
;
Strong, Carolyn A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
Saved in:
6
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
7
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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8
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
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9
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
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10
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
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