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Consumer behaviour
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Barone, Michael J.
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Kim, Jungkeun
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Völckner, Franziska
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Breugelmans, Els
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,251
Journal of retailing and consumer services
2,102
International journal of hospitality management
1,024
NBER working paper series
852
International journal of consumer studies
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of Consumer Marketing
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Journal of travel and tourism marketing
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The journal of product & brand management
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Journal of Services Marketing
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Journal of marketing research : JMR
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European journal of marketing : EJM
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Cogent business & management
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International journal of contemporary hospitality management
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The journal of brand management : an international journal
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Journal of marketing management : MM
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Journal of retailing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
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Technological forecasting & social change : an international journal
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Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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Journal of international consumer marketing
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Journal of business ethics : JOBE
327
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
322
Discussion paper / Centre for Economic Policy Research
318
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
316
Journal of consumer behaviour : an international research review
314
International Journal of Retail & Distribution Management
312
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ECONIS (ZBW)
328
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1
A longitudinal examination of the impact of quality
perception
gap on brand performance in the US automotive industry
Akdeniz, M. Billur
;
Calantone, Roger J.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011653723
Saved in:
2
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
3
Price or quality? : the influence of fluency on the dual role of price
Chang, Chia-jung
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 369-380
Persistent link: https://www.econbiz.de/10010207197
Saved in:
4
Why consumers respond differently to absolute versus percentage descriptions of quantities
Weathers, Danny
;
Swain, Scott D.
;
Carlson, Jay P.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10009684839
Saved in:
5
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
6
The nature of an apology : an experimental study on how to apologize after a service failure
Roschk, Holger
;
Kaiser, Susanne
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10009786892
Saved in:
7
Interrupted anticipation after a service failure : the role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions
Moore, David J.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 399-408
Persistent link: https://www.econbiz.de/10010207194
Saved in:
8
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability : a longitudinal investigation in a healthcare context
Ye, Jun
;
Dong, Beibei
;
Lee, Ju-Yeon
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 551-564
Persistent link: https://www.econbiz.de/10011780865
Saved in:
9
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
10
Quality of past performance : impact on consumers' responses to service failure
Vázquez Casielles, Rodolfo
;
Belén del Río-Lanza, Ana
; …
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10003549611
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