//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of age and income mode...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Internet marketing
16
Market research
16
Marktforschung
16
Online-Marketing
16
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Preismanagement
14
Pricing strategy
14
Präferenztheorie
14
Theory of preferences
14
Consumer behavior
13
Personality psychology
13
Persönlichkeitspsychologie
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Social Web
12
more ...
less ...
Online availability
All
Undetermined
145
Free
17
Type of publication
All
Article
299
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
297
Aufsatz in Zeitschrift
297
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
300
Author
All
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Hoelzl, Erik
2
Häubl, Gerald
2
Kahn, Barbara E.
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,061
Journal of retailing and consumer services
1,955
Texto para discussão / Instituto de Pesquisa Econômica Aplicada
1,009
International journal of consumer studies
773
International journal of hospitality management
741
NBER working paper series
705
Psychology & marketing
673
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas
615
Working paper / National Bureau of Economic Research, Inc.
584
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER Working Paper
510
Pesquisa e planejamento econômico : PPE
501
Brazilian journal of political economy
481
SpringerLink / Bücher
414
Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
406
Technological forecasting & social change : an international journal
403
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Discussion paper
347
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Texto para Discussão
341
Cogent business & management
325
Journal of international consumer marketing
322
Journal of travel and tourism marketing
321
Journal of marketing management : MM
312
Tourism management : research, policies, practice
311
Journal of retailing
303
Journal of marketing communications
297
Journal of fashion marketing and management
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
International journal of retail & distribution management
294
Journal of marketing
294
The international review of retail, distribution and consumer research
291
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
285
more ...
less ...
Source
All
ECONIS (ZBW)
300
Showing
1
-
10
of
300
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
2
Consumer acceptance of the mobile Internet
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 917-928
Persistent link: https://www.econbiz.de/10009684842
Saved in:
3
Social utility and fashion behavior
MacIntyre, Shelby H.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
4
,
pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
Saved in:
4
Some characterizations of stockpiling behavior under uncertainty
Helsen, Kristiaan
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001119621
Saved in:
5
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
6
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
7
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie
;
Dawar, Niraj
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
Saved in:
8
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
9
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
10
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Scott, Maura L.
;
Nenkov, Gergana Y.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 323-336
Persistent link: https://www.econbiz.de/10011486548
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->