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The myth of the ethical consum...
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Consumer behaviour
292
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Kim, Jungkeun
4
Barone, Michael J.
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Minton, Elizabeth A.
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Schmitt, Bernd
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,173
Journal of retailing and consumer services
1,943
Journal of business ethics : JOBE
1,174
European Journal of Marketing
833
International journal of consumer studies
779
SpringerLink / Bücher
751
International journal of hospitality management
744
Psychology & marketing
670
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
549
Journal of Consumer Marketing
482
Working paper / National Bureau of Economic Research, Inc.
464
European journal of marketing : EJM
422
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
406
NBER Working Paper
404
Management science : journal of the Institute for Operations Research and the Management Sciences
399
Journal of marketing management : MM
375
Journal of marketing research : JMR
364
Marketing Intelligence & Planning
364
The journal of brand management : an international journal
360
Journal of marketing
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
342
Journal of the Academy of Marketing Science
340
Journal of travel and tourism marketing
337
Journal of Business Ethics
328
Cogent business & management
326
Marketing intelligence & planning
325
Journal of international consumer marketing
324
Journal of marketing communications
319
Tourism management : research, policies, practice
316
Journal of business ethics : JBE
313
Journal of retailing
311
International Journal of Retail & Distribution Management
310
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
293
Journal of fashion marketing and management
290
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
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ECONIS (ZBW)
310
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1
When do unethical brand perceptions spill over to competitors?
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10011675162
Saved in:
2
Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun
;
Kim, Jae-Eun
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
Saved in:
3
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
4
A picture tells a thousand words : impact of an educational nutrition booklet on nutrition label gazing
Pennings, Marieke C.
;
Striano, Tricia
;
Oliverio, Susan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 355-360
Persistent link: https://www.econbiz.de/10010439173
Saved in:
5
Targeting Miss Daisy : using age and gender to target unethical sales tactics
Cowart, Kelly O.
;
Darke, Peter
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10010259967
Saved in:
6
Exploring the unintended negative impact of an ethical climate in competitive environments
Hochstein, Bryan W.
;
Zahn, William J.
;
Bolander, Willy
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 621-635
Persistent link: https://www.econbiz.de/10011780889
Saved in:
7
The effects of entrepreneurial orientation, market orientation, and
marketing
subunit influence on firm performance
Merlo, Omar
;
Auh, Seigyoung
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
Saved in:
8
Can a print publication be equally effective online? : testing the effect of medium type on
marketing
communications
Magee, Robert G.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 85-95
Persistent link: https://www.econbiz.de/10009723161
Saved in:
9
Profiting from product innovation : the impact of legal,
marketing
, and technological capabilities in different environmental conditions
Su, Zhongfeng
;
Xie, En
;
Liu, Hong
;
Sun, Wei
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
Saved in:
10
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
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