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Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125

Persistent link: https://www.econbiz.de/10003791802

Israeli, Ayelet; Anderson, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 539-564

Persistent link: https://www.econbiz.de/10011532318

Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587

Persistent link: https://www.econbiz.de/10011532475

Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165

Persistent link: https://www.econbiz.de/10012405755

Kuksov, Dmitri; Prasad, Ashutosh; Zia, Mohammad - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 402-425

Persistent link: https://www.econbiz.de/10011695445

Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225

Persistent link: https://www.econbiz.de/10012022536

Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295

Persistent link: https://www.econbiz.de/10012022542

Sayedi, Amin - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 553-568

Persistent link: https://www.econbiz.de/10011916547

Lin, Song - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 317-338

Persistent link: https://www.econbiz.de/10012212448

Sharma, Siddhartha; Mehra, Amit - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 325-343

Persistent link: https://www.econbiz.de/10012504964