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To share or not to share : demand forecast sharing in a distribution channel
Jiang, Baojun; Tian, Lin; Xu, Yifan; Zhang, Fuqiang - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 800-809
Persistent link: https://www.econbiz.de/10011584724
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Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie; Yang, Sha - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
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Consumer fit search, retailer shelf layout, and channel interaction
Gu, Zheyin; Liu, Yunchuan - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 652-668
Persistent link: https://www.econbiz.de/10009787929
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Upstream exploitation and strategic disclosure
Guo, Liang - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 923-938
Persistent link: https://www.econbiz.de/10012305115
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Why customer service frustrates consumers : using a tiered organizational structure to exploit hassle costs
Dukes, Anthony; Zhu, Yi - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 500-515
Persistent link: https://www.econbiz.de/10012038424
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Price competition in a channel structure with a common retailer
Choi, Seung-chan - In: Marketing science : the marketing journal of the … 10 (1991) 4, pp. 271-296
Persistent link: https://www.econbiz.de/10001117722
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Determinants of continuity in conventional industrial channel dyads
Anderson, Erin - In: Marketing science : the marketing journal of the … 8 (1989) 4, pp. 310-323
Persistent link: https://www.econbiz.de/10001090678
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The relationship between distribution and market share
Farris, Paul W. - In: Marketing science : the marketing journal of the … 8 (1989) 2, pp. 107-128
Persistent link: https://www.econbiz.de/10001090752
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Optimal timing of sequential distribution : the impact of congestion externalities and day-and-date strategies
August, Terrence; Dao, Duy; Shin, Hyoduk - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 755-774
Persistent link: https://www.econbiz.de/10011372778
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Service failure recovery and prevention : managing stockouts in distribution channels
Yan, Dong; Xu, Kefeng; Cui, Tony Haitao; Yao, Yuliang - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 689-701
Persistent link: https://www.econbiz.de/10011372801