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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
384
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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ECONIS (ZBW)
29
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1
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
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2
A model for the construction of country-specific yet internationally comparable short-form marketing scales
Jong, Martijn G. de
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 674-689
Persistent link: https://www.econbiz.de/10003885000
Saved in:
3
The benefits of downstream information acquisition
Guo, Liang
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10003868038
Saved in:
4
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
5
Modeling multivariate distributions using copulas : applications in marketing
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10008905604
Saved in:
6
Information acquisition and sharing in a vertical relationship
Guo, Liang
;
Iyer, Ganesh
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 483-506
Persistent link: https://www.econbiz.de/10003984572
Saved in:
7
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
8
Data selection and procurement
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 965-976
Persistent link: https://www.econbiz.de/10009427808
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9
Descriptive, structural, and experimental empirical methods in marketing research
Reiss, Peter C.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 950-964
Persistent link: https://www.econbiz.de/10009427809
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10
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
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