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Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125

Persistent link: https://www.econbiz.de/10003791802

Guo, Liang; Zhao, Ying - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 488-501

Persistent link: https://www.econbiz.de/10003868040

Yang, Xiaojing; Smith, Robert E. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 935-949

Persistent link: https://www.econbiz.de/10003900014

Wu, Chi-cheng; Chen, Ying-Ju; Wang, Chih-jen - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1157-1163

Persistent link: https://www.econbiz.de/10003909240

Allenby, Greg M.; Garratt, Mark J.; Rossi, Peter E. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 40-56

Persistent link: https://www.econbiz.de/10003973163

Terui, Nobuhiko; Ban, Masataka; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 74-91

Persistent link: https://www.econbiz.de/10008905591

Chen, Yuxin; Joshi, Yogesh V.; Raju, Jagmohan Singh; … - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10003858464

Janssen, Maarten C. W.; Non, Marielle C. - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 87-98

Persistent link: https://www.econbiz.de/10003858542

Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10009511627

Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-73

Persistent link: https://www.econbiz.de/10009511628