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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Advertising
82
Werbung
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Advertising effects
51
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Internet marketing
41
Online-Marketing
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Sayedi, Amin
5
Jerath, Kinshuk
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Lu, Shijie
3
Schweidel, David A.
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Allenby, Greg M.
2
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2
Hill, Shawndra
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
235
Journal of the Royal Statistical Society
232
International journal of advertising : the review of marketing communications
208
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
183
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
178
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Statistik des Auslandes
166
Journal of the American Statistical Association : JASA
159
Allgemeines statistisches Archiv : AStA ; journal of the German Statistical Society
155
European journal of operational research : EJOR
154
Management science : journal of the Institute for Operations Research and the Management Sciences
152
Journal of econometrics
150
Journal of marketing communications
144
Bulletin of the International Statistical Institute
125
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
123
SpringerLink / Bücher
117
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
115
Discussion paper
114
Operations research
114
Economics letters
111
Revue de statistique appliquée
93
Journal of promotion management : JPM
82
NBER Working Paper
80
Journal of marketing
79
Metrika : international journal for theoretical and applied statistics
79
Statistische Hefte : internationale Zeitschrift für Theorie und Praxis
79
Europäische Hochschulschriften / 5
78
Lehrbuch
77
NBER working paper series
77
Journal of historical research in marketing
70
Working paper / National Bureau of Economic Research, Inc.
70
European journal of marketing : EJM
66
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
64
Jahrbuch der Absatz- und Verbrauchsforschung
63
Teils: DeStatis / wissen, nutzen
60
Wirtschaft und Statistik : WISTA
59
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ECONIS (ZBW)
83
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1
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
2
Voluntary quality disclosure and market interaction
Guo, Liang
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 488-501
Persistent link: https://www.econbiz.de/10003868040
Saved in:
3
Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity
Yang, Xiaojing
;
Smith, Robert E.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
Saved in:
4
Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Wang, Chih-jen
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
Saved in:
5
A model for trade-up and change in considered brands
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
Saved in:
6
The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
Saved in:
7
A theory of combative advertising
Chen, Yuxin
;
Joshi, Yogesh V.
;
Raju, Jagmohan Singh
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003858464
Saved in:
8
Going where the ad leads you : on high advertised prices and searching where to buy
Janssen, Maarten C. W.
;
Non, Marielle C.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003858542
Saved in:
9
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
10
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
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