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Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide; Zervas, Georgios - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
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A model of two-sided costly communication for building new product category demand
Lu, Michelle Y.; Shin, Jiwoong - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 382-402
Persistent link: https://www.econbiz.de/10011884349
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Do innovations really pay off? : total stock market returns to innovation
Sood, Ashish; Teilis, Gerard J. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 442-456
Persistent link: https://www.econbiz.de/10003868036
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Upstream exploitation and strategic disclosure
Guo, Liang - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 923-938
Persistent link: https://www.econbiz.de/10012305115
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Optimal advertising strategies
Sasieni, Maurice W. - In: Marketing science : the marketing journal of the … 8 (1989) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10001090672
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Untangling the effects of purchase reinforcement and advertising carryover
Givon, Moshe - In: Marketing science : the marketing journal of the … 9 (1990) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10001095700
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The effects of publicity on demand : the case of anti-cholesterol drugs
Ching, Andrew; Clark, Robert; Horstmann, Ignatius J.; … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 158-181
Persistent link: https://www.econbiz.de/10011437782
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Keyword search advertising and limited budgets
Shin, Woochoel - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
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Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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Matching value and market design in online advertising networks : an empirical analysis
Wu, Chunhua - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 906-921
Persistent link: https://www.econbiz.de/10011410021